Eleven’s community partner programme connects the club with regional brands as part of the club’s record of working within its local community. Eleven and Celtic work hand-in-hand to set businesses up with the tools they need to secure new business and achieve meaningful growth.

As part of the longstanding partnership, Eleven delivers highly engaging data-driven and stat-led content throughout Celtic Park via StadiumTV and StatTV, and across the globe via the club’s official social media platforms with bespoke StatZone content.

Eleven’s portfolio of fan-engagement platforms delivers unrivalled matchday engagement for supporters and meaningful opportunities for partners to connect with fans.

In addition, the Eleven brand will be worn by both the Celtic FC Women and Celtic B teams.

Matt Cairns, Eleven CEO & Founder, said: “It was a really proud moment when we first partnered with Celtic. Although we’ve worked with a number of top Premier League clubs, Celtic has legendary status among football’s elite. They’ve certainly got true global support, and we’re proud to engage and speak to those fans on the club’s behalf.

“To be given the responsibility and trust to deliver on Celtic’s fan engagement objectives was a tremendous moment in our growth as a business and we cannot wait to continue our partnership with the club into a new era that sees Eleven proudly adorn both the and B-team’s shirts and Women’s training wear.”

Adrian Filby, Celtic Commercial Director, said: “Celtic FC and Eleven’s partnership began in 2019 and has gone from strength to strength. Beginning with the introduction of Celtic FC Community partnerships and Eleven’s significant role supporting the professionalisation of our women’s team as their training wear partner, this will now extend to include front of shirt sponsorship of Celtic FC’s B team.

“We are delighted to work ever-more closely with Eleven in the years to come as it is a brand who very much shares our own ethos.”