Global football networking platform Soccerex has chosen national blood cancer charity Cure Leukaemia as its Official Charity Partner for the...
WILL CHAMPIONS LEAGUE FINAL BE MOVED TO WEMBLEY?
Europe's football governing body has a decision to make following pressure from fan groups to move the decider.
KIN PARTNERS SCORES COMMERCIAL RELATIONSHIP WITH REAL MADRID C.F.
KIN Partners, one of the leading independent sport and entertainment companies globally, has been appointed by Real Madrid C. F....
ED SHEERAN TAKES ON IPSWICH TOWN SPONSORSHIP
“The club is a big part of the community and this is my way of showing my support,” says music...
CHINA SPORTS BUSINESS WEEKLY: NIKE, ADIDAS ONLINE SALES PLUNGE IN CHINA
Nike and Adidas see online sales plunge, Sun Yang made eligible for Tokyo Olympics selection, ice hockey festival breaks record,...
INSIDE LALIGA’S GLOBAL FAN ENGAGEMENT STRATEGY
LaLiga head of consumer strategy Olivia Archanco explained how data is being used to boost fan engagement, sales and loyalty....
THE IMPACT OF THE FIFA FORWARD PROGRAMME ON URUGUAYAN FOOTBALL
The Uruguayan Football Association (AUF) is celebrating the success achieved by the 'charrúa' football. Since its inception in 2016, the...
HISENSE BECOMES OFFICIAL SPONSOR OF FIFA WORLD CUP QATAR 2022™
Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an Official Sponsor of the FIFA...
LALIGA AND THE RAFA NADAL ACADEMY SIGN GLOBAL COLLABORATION AGREEMENT
LaLiga and the Rafa Nadal Academy by Movistar (RNA) have signed a framework collaboration agreement to share experience and knowledge...
CHELSEA FC OFFERS FREE GLOBAL ADVERTISING SPACE TO SMALL LONDON BUSINESSES
Chelsea Football Club has launched a unique offering to help support local businesses get back on their feet, by inviting...
