Chelsea Football Club has launched a unique offering to help support local businesses get back on their feet, by inviting small companies with a London postcode to apply for free advertising space on matchdays. Featuring inventory typically available only to major partners, the successful applicants will benefit from a digital campaign headlined by a branded story on the club’s own Instagram channel, published to 25.5million followers. The opportunity is open to businesses with fewer than 50 employees to apply before the deadline of Friday 26th March.
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The initiative was announced as an extension to Chelsea FC’s new ‘Proud of London’ campaign, launched on 10th March as the club marked its 116th anniversary. The campaign was kicked off by former Blues midfielder and life-long supporter Joe Cole, who narrated and starred in a short film celebrating real Londoners who have shown incredible resilience, creativity and entrepreneurship during such a testing year.

The campaign seeks to tap into Chelsea FC’s vast global digital community, offering small local businesses the chance to gain exposure on a scale like never before. In addition to the Instagram story, chosen businesses will feature in half-time and full-time posts on Chelsea FC matchdays.

Businesses with fewer than 50 employees and a website are invited to apply, with the successful applicants chosen by Chelsea FC based on the efforts they have taken during the pandemic to launch, sustain or grow.

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