As the world of football evolves from being just focused on the 90 minutes on the pitch, to the matchday experience and the wider fan experience, the game has become ever-reliant on digitisation – this is where fits in. Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with and monetize their global fanbases

Fan Tokens, collectible, digital assets minted on the Chiliz blockchain, and the fan engagement platform enable the world’s biggest sporting properties to plug into a fan influence and fan reward ecosystem, unlocking unprecedented opportunities for their fans to engage and influence, whilst creating a powerful new revenue stream. Fan Tokens have produced more than 150 million dollars in revenue in the first semester of 2021.

Having been featured at Soccerex China previously, will play a prominent role in Soccerex Connected 100, with their sponsored session ‘Token Appreciation: How Fan Tokens Are Transitioning Passive Spectators Into Active Players And Shaping The Future Of Fan Engagement’, running at 3:00PM BST on Wednesday 7th July.

The following day, Thursday 8th July, will provide a fan engagement masterclass with their Roundtable ‘Fan Tokens: Reshaping Fan Engagement and Monetization across the Sports Industry’, sparking a discussion with professionals around the industry.

Speaking on the partnership, Soccerex Managing Director Phil Gegan, said:

“This is another really exciting partnership for us here at Soccerex. As the role of fan engagement in football continues to develop, it will be fascinating to see how pioneers like will shape the way the industry inherits and optimises the use of fan tokens – we are excited to have them on board.”

To attend the session and roundtable at Soccerex Connected 100, sign up here!

test test