The partnership began in November last year with ‘See me Now’, which focuses on showing the determination needed to become a Sevilla FC player by comparing images of players in their younger years to versions recreated by their present-day selves using similar clothing, using matching props and in identical poses.
The series started with Sevilla FC defender Jules Kounde and by the time it ends in April will have featured Youssef En-Nasyri, Jesus Navas, Gonzalo Montiel and Marcos Acuna.
‘See me Now’ has been joined today with the launch of ‘Under the Hood’, a new content series’ staring Papu Gomez, Lucas Ocampos and Erik Lamela.
The three-part series is set in a traditional mechanics’ garage, featuring the three players working together to complete car-themed challenges while discussing their first contact with the club, their love for the city and how it has evolved.
Footballco is also working with Sevilla FC and Valvoline to deliver a series of social graphics to highlight important matches during the season, all combining Sevilla FC players with vintage Valvoline poster aesthetics.
The first of the reactive graphics were used on November 7 ahead of Sevilla’s victory against Real Betis in El Gran Derbi.
This campaign marks the second season of Sevilla FC and Valvoline working with Footballco to reach and engage a global audience.
Gonzalo Lasarte, head of partnerships at Sevilla FC said: “Sevilla FC is very satisfied with the production of the Footballco campaigns. It is very entertaining content and generates a bond with the fans. We love to link up with companies like Valvoline that have a winning spirit like ours. Valvoline has highlighted our way of living football, our passion, our history.”
Katie Reed Hurst, brand manager for Valvoline International said: “Footballco has exceeded expectations in bringing the partnership between Valvoline and Sevilla to life in this new series. It is highly entertaining football content that successfully and authentically promotes the Valvoline brand in a very natural way.”
Andrew Baker, Head of Strategy for Footballco said: “We’re very proud of this campaign and we recognise that this has been possible because of the close relationship we have with both Sevilla FC and Valvoline.
It was great to see the players really enjoy bringing our ‘Under the Hood’ concept to life, with all of them sharing behind-the-scenes content during the shoots on their own social channels.
“Across all elements of this campaign, we’re excited to help Valvoline to enrich fans’ love of the game with unique and compelling content.”
All content is being published across Sevilla FC and Valvoline channels, as well Goal’s web and social media channels in Mexico, Indonesia, India, Thailand and China.
Goal is part of Footballco’s football publishing portfolio and is the most popular digital football destination in the world.
Content will also be distributed on Footballco’s integrated web video player, FC Player, which reaches more than 100m fans a month.