To mark the 10th year of its partnership with leading men’s health charity Movember, Gillette has teamed up with football icon and Gillette ambassador Ian Wright alongside YouTube sensations Chunkz and Harry Pinero to launch #WrightysMoChallenge which sets out to raise funds and awareness for leading men’s health charity, Movember.
In partnership with YouTube channel UMM, Ian Wright will lay down the gauntlet for Chunkz and Harry Pinero to shave down and grow a Movember Mo whilst of course raising important funds. The duo will compete to see who can grow the best Mo, encouraging others to get involved or donate at www.movember.com/WrightysMoChallenge.
The campaign will feature a three-part video series on the UMM YouTube channel that will see Ian coach Chunkz and Harry through a hilarious five-a-side football match, as well as sitting down for insightful interviews about football, fun anecdotes and facial hair.
Ian Wright, Gillette Ambassador, said: “It’s a privilege to be part of this milestone campaign with Gillette and Movember. I had a brilliant time passing on some football tips to Chunkz and Harry (not that they needed it!) plus helping them shave down was cool, I had to tap into my shaving experience to help them! Hopefully the viewers will have some fun laughing along with us and that we can encourage more guys to grow their Mo’s across the month and donate to this important cause!”
Movember is the leading men’s health charity focusing on mental health and suicide prevention, prostate cancer and testicular cancer. Every November, the charity encourages people to sign up and take part in Movember by growing a moustache, moving for Movember, hosting an event or taking on an epic challenge.
#WrightysMoChallenge is part of Gillette’s wider support of Movember, which, as the charity’s official shave partner, sets out to help change the face of men’s health by encouraging guys to shave down, style up and see the month as the moment to speak up and take action. This year in the UK, every purchase of a Gillette refillable razor will see a donation made to the men’s health charity. 1 pack = 1 donation*. Across Europe, Gillette will be donating over half a million euros this Movember to help men live happier, healthier and longer lives.
Olivia Hughes, Senior Communications Manager for Gillette UK said: “Movember is always an important time of the year as across the month every time guys pick up their razors to shave and style their Mos, it has an incredibly important impact in helping to change the face of men’s health. Our partnership with Movember is one close to all our hearts which is why for our 10th year of support, we knew we had to get Wrighty involved to help us go bigger than ever before. #WrightysMoChallenge with Ian, Harry and Chunkz will definitely get everyone laughing, but also help get even more guys shaving down and styling up as well as start those all-important conversations on men’s mental and physical health.”
Alex Caine, Head of Corporate Partnerships UK and Europe commented: “We’re delighted to be celebrating 10 years of partnering with Gillette. This year, having the support of the legendary Ian Wright, and YouTube sensations Chunkz and Harry, means a great deal to us as we know they’ll help us spread the message to even more men about the importance of men’s health.”
Christian Hurley, Strategy Director, UMM added: “We’re absolutely thrilled to partner with Gillette and Movember, especially in a landmark year for their relationship. UMM’s content is all about celebrating the relatable side of sports stars, and you’d be hard pushed to find three more entertaining, positive, and relatable characters than Ian Wright, Chunkz and Harry Pinero right now. It’s so exciting to be able to use our platform to raise awareness and money for such an important cause.”
Alongside that, this year, every purchase of a Gillette refillable razor will see a donation made to the men’s health charity. 1 pack = 1 donation*. There will also be chances to win signed #WrightysMoChallenge memorabilia across the month of November via Gillette UK’s and Movember’s Instagram page.