That means there will be a Gunner-specific digital collectible that can be bought and sold through the marketplace using cryptocurrency. There are real-life rewards divvied out through the platform for owning enough of the tokens (such as merchandise discounts), which is a main driver of its value, but many people also use it as a stock market of sorts to try and make profits through rising market interest.

There are now dozens of clubs represented on Socios – and even more involved in the trend when accounting for similar trading platforms – with Arsenal joining the Portugal national team as the newest major organisations to sign on.


“We are committed to finding new and innovative ways for all our supporters – whether local or international – to get closer to the club,” said Arsenal commercial director Peter Silverstone.


Socios revealed financial figures in the release announcing the Arsenal deal, saying the platform had generated $150M in revenues for sports teams in the first semester of 2021.

As a result, the company plans to grow business operations as it fights to maintain its place as a main player in the growing industry. They will have a “major focus” on the Premier League in particular moving forward.

“ has major expansion plans for 2021 and is targeting many more Fan Token launches throughout the world,” the company wrote in a statement. “ has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, Sao Paulo and Buenos Aires. The company will open a new office in North America in the near future.”

Originally published by Goal.

test test