Xero is championing women’s football and highlighting the importance of financial viability
at all levels of the game.

London, UK —29 September, 2022 —Xero, the global small business platform, has today
announced two commercial partnerships with The Football Association (The FA) to champion
women in football, highlighting the importance of financial viability in creating further
opportunities on and off the pitch.

Xero will become the Official Partner of both the England women’s senior teamand England
Football. Both partnerships go beyond brand placement, Xero will work with the FA Grassroots
Team, County Football Associations, and the FA Club Consultants to provide access to a
comprehensive range of educational resources for clubs’ financial management. Xero will also
provide a platform for grassroots clubs to find and connect with local accountants and

The Xero and FA partnership has been designed to ensure support for girls and women at both the
grassroots and elite, with both organisations championing the importance of both levels and
recognising one cannot thrive without the other. The announcement follows a series of partnerships from Xero as part of its support for women’s football more globally. It has also announced a global partnership with FIFA Women’s Football earlier this year, covering the FIFA Women’s World Cup Australia & New Zealand 2023, which the Lionesses secured qualification for earlier this month . Xero has also partnered with Lewes FC in
East Sussex to help the pioneering club on its mission to drive greater equality in the women’s

John Coldicutt, Marketing Director for Xero, UK & EMEA, said: “We take great pride in partnering
with the England senior women’s team. The future is bright for the women’s game but the
financial viability of clubs at every level is vital to getting more women into football. We know that
almost half (47%) of women’s football clubs state that they would benefit from support with the
financial management of their club *, so it’s our mission to help clubs with this, from a grassroots
level up.” “The success of the women’s game at any level begins with local clubs and their communities.
These clubs are not only small businesses in themselves, but are powered by them too -from
caterers to transport firms and everything in between. We hope that we can reduce that financial
management burden and help them focus on what really matters – getting more women and girls
on the pitch.”

Baroness Sue Campbell, TheFA’s Director of Women’s Football, said: “After a memorable summer,
we are delighted to welcome Xero as a significant partner in the England Senior Women’s team
and as a supporter of England Football. This is an organisation who shares The FA’s commitment
to women’s football at all levels of the game. It’s particularly pleasing that Xero join us with a
desire to make a real difference at grassroots level. Grassroots clubs are the heartbeat of their
communities and it’s important we promote them as a source of joy, camaraderie, education and
health. After a difficult few years the financial administration support that Xero can provide will
help clubs attract and retain more people to play football. We’re grateful for their passion to
positively impact the game on and off the pitch.”

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