Since starting work on implementing the Baggies’ new digital strategy ahead of the 2020/21 season, Other Media has seen some massive successes for the partnership, in the most testing of times globally.

The project has so far seen a massive return on investment for the club’s monthly expenditure on their digital products, with new sponsors on board and huge sales through retail.

WBATV+ has recently launched bringing premium video content to members, and now getting to grips with the wealth of data available is opening up the world of personalisation of content and communications.

Simon King, Chief Commercial Officer at West Bromwich Albion, said: “It was an easy decision to choose to continue to work with Other Media. Normally we would go out and look into other options before considering a renewal especially as tech is such a fast-moving environment.

“However we felt that because we’ve already achieved so much and to such a high standard, and are not even halfway through where this journey could lead us, we were confident in our decision.

“Other Media have delivered an amazing looking website that is so interactive and full of rich content, as well as the highly engaging apps delivering key information to over 35k users in an easily consumed way.

“The quality of the platforms is exceptional. Then there’s the relationship, the day to day management of the projects, and we have built up a lot of trust through the agency’s ability to account manage to a very high standard. This was a big part of the decision.

“Working with a team that has a roadmap to continue growing in sport means we have full confidence in going on that journey with them and we’re more than delighted to continue working with the team.”

The digital products are powered by Clubcast, the centralised publishing system behind the club’s customised website and apps, and designed by our creative experts; managed by a dedicated project manager and supported by a team of technical pros.