Udinese Calcio is pleased to announce the launch of official club accounts on popular Chinese social-media platforms Weibo and Douyin.

The move is the latest step in Udinese’s internationalisation drive and comes in the wake of our recent launch on TikTok – the social-media network currently all the rage among Gen Z – and after the club and its players reached 15 million followers on all social-media accounts.

Stefano Okaka, Tolgay Arslan and Bram Nuytinck took part in the club’s official launch on the new Weibo and Douyin accounts, aimed at Udinese fans in China.

The Udinese Calcio brand is recognised across the globe thanks to world-class players such as Zico, Alexis Sanchez and Antonio Di Natale donning our colours down the years, as well as the current crop of stars. A 26-year stint in Serie A and numerous seasons in the Champions League and Europa League have further boosted the club’s profile around the world.

Udinese’s presence on the main digital platforms helps to promote Dacia Arena and the Friuli-Venezia Giulia region as tourist destinations, while creating further marketing, communications and business opportunities for the club’s partners, many of which operate abroad.

“Social-media networks and the web have become indispensable tools for the club to remain in close contact with our many fans based abroad,” explained Udinese Calcio Marketing Manager Gianluca Pizzamiglio. “Lots of our foreign supporters have Friulian roots and the huge success of our Fogolârs Furlans Away Kit shows just how passionate they are.

“That’s why we decided to further bolster our presence on social-media platforms and, after TikTok, we now have two official accounts focusing on China, a market of great strategic importance for Udinese and Italian football in general.

“It’s all part of our wider expansion drive which includes running our website and social-media accounts in Italian and English, a YouTube channel featuring player interviews in various languages, our Brand Store on Amazon and the launch of a Twitch account for our eSports activities – another area where we’re constantly expanding.”