The cinch logo will be seen on the sleeve of both the men’s and women’s teams for all first team matches starting with this Sunday’s round of games (January 10).

Tottenham Hotspur Women will be in action first in the FA Women’s Super League against Birmingham City (kick off 2pm), while, later in the afternoon, the men’s team will face Marine in the FA Cup Third Round (kick-off 5pm).

cinch began its journey in 2019 and has quickly established itself as one of the UK’s largest e-commerce sites for used cars.

The partnership with Tottenham Hotspur will increase cinch’s growth even further, with their brand featuring on the prominent men’s and women’s first team shirt sleeve position as well on the club’s matchday perimeter and multi-tiered digital ribbon advertising system at the Tottenham Hotspur Stadium.

The club will also work with cinch to deliver marketing campaigns across social and digital platforms to engage with the club’s growing fanbase.

Nick Hoyle, Head of Partnership Development at Tottenham Hotspur, said: “We are excited to welcome cinch to our family of brand partners as our first Official Sleeve Partner.

“cinch is such an innovative brand and their customer first approach is well aligned with our own commitment of delivering an unrivalled experience for our fans. We look forward to working with cinch and introducing their brand to our supporters.”

Originally published on fcbusiness.