SOCCEREX BUILDS ITS FOOTPRINT IN THE MIDDLE EAST
Soccerex agrees a partnership with Jumeirah Hotels & Resorts to bring the event to Dubai for the next 6 years, with the first edition opened by England legend Sir Geoff Hurst and the Gala Dinner taking place on the beach in front of the 7* Burj Al Arab hotel. Our tenure greatly boosted the game’s presence in the region and welcomed global stars such as Eric Cantona and the late Sir Bobby Robson.
