Amsterdam

AMSTERDAM
WELCOMES THE
FOOTBALL WORLD

Venue
Johan Cruijff ArenA
Date
11-13th May 2026

Amsterdam, full of football innovation and rich history, will provide the perfect backdrop for Soccerex Europe 2026. The renowned Johan Cruijff ArenA, an international leader in sustainability and fan experience, will be the ideal venue for an event that will celebrate and shape the future of the beautiful game.

Scheduled Event

Day 0

11th May

VIP Reception Evening
Time
6:00 PM onwards
Venue
The Johan Cruijff ArenA
Highlights
VIP Reception to be held on the pitch at Johan Cruijff ArenA with dressing room tour
Day 1

12th May

Event Day 1
Time
8:00 AM onwards
Venue
The Johan Cruijff ArenA
Highlights
Social evening
Day 2

13th May

Event Day 2
Time
9:00 AM onwards
Venue
The Johan Cruijff ArenA
Highlights
First panel at 10am
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What Is Soccerex Europe?

Soccerex Europe is the premier global event for football’s commercial and strategic
community.

A two-day convergence of high-impact content, executive networking, brand activations,
and industry insight at the iconic Johan Cruyff Arena.

From thought-leadership sessions and forward-thinking panel discussions, to curated
networking experiences and international exhibitor showcases, Soccerex Europe unites the
leaders powering the sport’s evolution.

Why Attend?

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Unrivalled Content

Hear from global decision-makers across clubs, leagues, federations, and brands.
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Strategic Networking

Build relationships with the people shaping the commercial and operational landscape.
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Exhibitor Floor & Activations

Discover innovation and build partnerships with leading solution providers.
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Social Events & VIP Experiences

Connect in informal settings, from happy hours to curated evening programmes.
Event Highlights

Two Days of Insightful Football Business Content

Expect cutting-edge discussions on:

Commercial growth & sponsorship
Governance & strategy
Technology in football
Fan engagement & media innovation
Infrastructure and stadia development
Performance & medical advances.
Talent pathways and academy focuses.
Women’s Football
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Featured Partners & Sponsors

Soccerex Europe is proud to collaborate with organisations that share our vision for growth, innovation, and global reach.

Past Speakers

Gijs de Jong

Gijs de Jong

General Secretary - Royal Netherlands Football Association

Paul Barber OBE

Paul Barber OBE

Chief Executive and Deputy Chairman - Brighton & Hove Albion FC

Roger Bongaerts

Roger Bongaerts

Senior Head Educator, Academy Directors for the KNVB

Javier Tebas

Javier Tebas

President - LALIGA

Marlo Sweatman

Marlo Sweatman

Former Jamaican International Player

Peter Ridsdale

Peter Ridsdale

CEO - Preston North End Football Club

Betsy Cutler

Betsy Cutler

VP, Corporate Wellness & Safeguarding - USL

David Dwinger

David Dwinger

Owner & President - GDS Cascais Futebol Club

Rob Pilgrim

Rob Pilgrim

Head of Sport - YouTube EMEA

Rob Pilgrim

Tim Edwards

Sports Partnerships Lead - UK, Ireland & The Nordics, TikTok

Nicole Bekkers

Nicole Bekkers

Founder - FC88

Toan Ravenscroft

Toan Ravenscroft

Managaing Partner - MSQ SPORT + ENTERTAINMENT

Trevor Watkins

Trevor Watkins

Global Head of Sport & Entertainment - Pinsent Masons LLP

Cristian Petschen

Cristian Petschen

Public Venues Practice Leader - LaBella Associates

Sander Troost

Sander Troost

Associate Partner - gmp Architects

Anna Pereira

Anna Pereira

CEO - The Wellness Universe

Harry Hugo

Harry Hugo

Co-Founder The Goat Agency - Chairman Farnham Town FC

Gerry Cox

Gerry Cox

Managing Director - HaytersTV

Aviv Levy Shoshan

Aviv Levy Shoshan

Founder & CEO - Double Tap

Amr Elrawi

Amr Elrawi

Founder and CEO of Game Changers

Giulio Tedeschi

Giulio Tedeschi

CEO & Founder - Tedeschi & Partners

Nathan Kaplan

Nathan Kaplan

VP Sales - Sport at Ateme

Olivier Brémont

Olivier Brémont

Sports, Entertainment & Consumer Goods Leader

André Peeters

André Peeters

SOEE Football Consultant - Special Olympics Europe or Eurasia

Nick Dann

Nick Dann

Founder and CEO - Zephyr Sports Group

Nick Dann

Alex Hayes

Director and Founder - Zephyr Sports Group

Mariano Otero

Mariano Otero

SVP, Business Development - Fever

Marlo Sweatman

Misha Sher

Head of Football - WPP

Dennis Gerkes

Dennis Gerkes

Founder & Creator - Gerkicks

Jonathan Jones

Jonathan Jones

Head of Global Marketing - MEYBA

Malgorzata Borkowska

Malgorzata Borkowska

Media Rights Consultant and Board Advisor - Ekstraklasa SA

Mike Harmon

Mike Harmon

Head of Global Sports Partnerships - Doubleday & Cartwright

Richard Allen

Richard Allen

High Performance Specialist and Talent ID Technical Lead - FIFA

Sarah Guilfoyle

Sarah Guilfoyle

Managing Director - Wigan Athletic FC

Andy Scoulding

Andy Scoulding

Tottenham Hotspur - Head of Loans & Pathways

Çiğdem Türkân

Çiğdem Türkân

Academy Auditor - Professional Game Academy Audit Company

Dana Dar

Dana Dar

Co-Founder - Kick Off

Gabrielle Amado

Gabrielle Amado

Television Presenter - LALIGA TV

Mark Miles

Mark Miles

Managing Director - West Bromwich Albion Football Club

Maurits Schön

Maurits Schön

Managing Director & COO - OneFootball

Simon Leslie

Simon Leslie

Owner Eastbourne Borough Football Club and CRO at ReachTV

Amanda Moura Pietrzak

Amanda Moura Pietrzak

COO - Legia Ladies

Dario Sala

Dario Sala

CEO - Sports Performance Hub

Demy de Zeeuw

Demy de Zeeuw

Founder - 433

Gauthier Vervaeke

Gauthier Vervaeke

Head of Merchandise & E-commerce - Club Brugge

Hidde Salverda

Hidde Salverda

COO - Johan Cruijff ArenA

Lucas Bugter

Lucas Bugter

CMO of Sportworx

Luke Wilson

Luke Wilson

Chief Commercial Officer - Millwall Football Club

Steve Feekins

Steve Feekins

Audience Growth Strategist FIFA

Suzanne van den Einden

Suzanne van den Einden

Brok - Special Olympics Athlete - Special Olympics Netherlands

Vincent Gouttebarge

Vincent Gouttebarge

Chief Medical Officer FIFPRO

Cecilia Lagos

Cecilia Lagos

Freelance Sports Journalist - ESPN Correspondent in NL

Marc Bircham

Marc Bircham

Director and Head of Sports Acquisition - Sports.com

Ahmed Abas

Ahmed Abas

Director, MENA Sports Advisory Leader _ EY-Parthenon

Andrew Reith

Andrew Reith

Founder and CEO - Zenith Coins Ltd

Derk van Kleeff

Derk van Kleeff

Founder - Branthlete

Dr Tobias Haupt

Dr Tobias Haupt

Founder and CEO - GAMECODE.Ai

Frederique de Laat

Frederique de Laat

Founder - Branthlete

Lia Steppe

Lia Steppe

Leading Lady - Mismas

Max Wright

Max Wright

Former CCO - IMG ARENA

Niko Barbas

Niko Barbas

Senior Advisor Sport Business Development (MENA) - This is Catapult

Sebastien Bassong

Sebastien Bassong

Performance & Transition Coach and Founder & CEO of Take What Is Yours Ltd

Stefan Postma

Stefan Postma

Goalkeeping coach Ajax u23 - AFC Ajax

Thomas van Schaik

Thomas van Schaik

Founder - The Athlete Brand

Peter Marlette, Jr

Peter Marlette, Jr

President and Founder - Buffalo Pro Soccer in USL

Branimir Karacic

Branimir Karacic

Chief Marketing Officer - Sofascore

Frank van Beusekom

Frank van Beusekom

Managing Director - SGL

Hans Meeske

Hans Meeske

Managing Director - Holland Innovative & Hi Sports

Jon Hesen

Jon Hesen

Regional Director Northern Europe - Tarkett Sports

Koby Geddes

Koby Geddes

Director of Marketing and Audience - Dizplai

Luc Mureau

Luc Mureau

Innovation Manager - Johan Cruijff ArenA

Mark Lomas

Mark Lomas

Freelance Journalist and Editor

Rini De Groot

Rini De Groot

Head of Scouting - PSV

Roberto Sarti

Roberto Sarti

Organizer - Match for Peace promoted by Pope Francis

Sabrina Carrozza

Sabrina Carrozza

Founder & Principal - Sabrina Comms

Samantha Rosette

Samantha Rosette

Co-Founder _ Current Player - The Players Network (TPN)

Siwan Aberkane

Siwan Aberkane

Founder & CEO - PULSE Sport

Dani

Dani

Former AFC Ajax and Portugal International

Darren Isted

Darren Isted

Founder - Hashtag Digital Media

Nicola Legrottaglie

Nicola Legrottaglie

Former Italian Soccer Player & Coach

Erik Hollander

Erik Hollander

Country Representitive - Oaro

Fabio Sá

Fabio Sá

EVP, Global Business - Minute Media

Jordi Torres

Jordi Torres

GM EMEA - Veridas

Jordi Torres

Maria Lema

Co-founder and CEO of Weaver Labs

Jordi Torres

Matthijs Wiersma

Projectleader Identity Based Access - KNVB

Remco Voorhorst

Remco Voorhorst

CEO - Siip Group

Rob van Rinsum

Rob van Rinsum

Benelux Director - Fast ID

Alex Giacon

Alex Giacon

SVP Global Strategic Partnerships - Minute Media

David Hornby

David Hornby

Co-founder - Vibra Sports

Hunter Godson

Hunter Godson

Social Content Lead - Sports Illustrated FC

Stephen Ibbotson

Stephen Ibbotson

Head of Franchises and Licensing - LALIGA

Gallery

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Register Now

Secure your place at the heart of the football business calendar.

Early Bird Tickets Available | Limited Exhibitor Space

Exhibitors

Organisations in attendance

Connect. Learn. Innovate.

Watch the official Soccerex Europe 2026 promo to see what awaits in Amsterdam.