Sands named Soccerex Europe’s Official Charity Partner

[Thursday, 28 March 2024]: Soccerex, the global leader in football business events, is thrilled to announce Sands, the UK’s leading pregnancy and baby loss charity as its Official Charity Partner for Soccerex Europe. By partnering with Sands, Soccerex aims to raise awareness about the important work that Sands does in saving babies’ lives and supporting bereaved families.

With over 40 years of experience, Sands provides invaluable support to bereaved families, supports research to improve maternity safety and prevent pregnancy and baby loss, and works tirelessly to improve bereavement care for families experiencing the devastating loss of a baby or pregnancy.

Commenting on the partnership, Kayla De Nobrega, Marketing Manager at Soccerex, stated:

“We are honoured to welcome Sands as our Official Charity Partner for Soccerex Europe. The work they do to support families affected by baby loss is incredibly important, and we are proud to be able to use our platform to help raise awareness and support for their cause.”

As part of the partnership, Soccerex Europe will be virtually walking from London to Amsterdam to generate funds and awareness-raising activities throughout the event to support Sands. Attendees can look forward to engaging with Sands representatives, learning more about their work, and finding ways to get involved and make a difference.

Soccerex Europe will take place from 30th to 31st May in Amsterdam, Netherlands. For more information about Soccerex Europe and the charity Sands, please visit Soccerex and Sands

About Soccerex:

Soccerex is the global leader in football business events, connecting the football industry and providing a platform for networking, learning, and doing business. With a track record of successful events spanning over 28 years, Soccerex brings together key stakeholders from across the football world to discuss the most pressing issues facing the industry.

About Sands:

Sands is the UK’s leading charity working to save babies’ lives and support bereaved families. Sands’ vision is a world where fewer babies die and when a baby does die, anyone affected receives the best possible care and support for as long as it is needed.

Sands is here for anyone affected by pregnancy loss or the death of a baby. The charity provides bereavement support services both nationally through its Freephone helpline, online community, and resources, and locally through a network of around 100 regional support groups based across the UK and run by trained befrienders.

Sands works in partnership with health care professionals, trusts and health boards and offers a range of training programmes and bereavement care resources to ensure that every bereaved parent and family receives the best possible care wherever they are in the UK.

Sands supports and promotes research to better understand the causes of baby deaths and save babies’ lives. The charity also raises awareness of baby loss and works with governments, key influencers, and other stakeholders to make reducing the number of babies dying a priority nationally and locally.

Further information can be found at

For media inquiries, please contact:

Kayla De Nobrega

Marketing Manager or