Under the terms of the agreement, which runs until 2023, the Gibraltar-based betting firm will gain branding throughout the team’s Red Bull Arena home and across the Bundesliga club’s digital properties.
888sport also becomes the presenting partner of Leipzig’s prediction game, a fan activation which allows supporters to win a range of prizes including signed shirts, VIP access and season tickets.
The betting brand is looking to expand its presence in the German market, with the partnership being formally unveiled when RB Leipzig host Mainz on 8th January.
“We are very proud to enter into a long-term partnership with RB Leipzig, one of the most ambitious football clubs in Europe, and to become the official sports betting partner of the Red Bulls,” said Kieran Spellman, vice president of 888sport.
“The club has undergone rapid development and with second place in the Bundesliga and reaching the Champions League round of 16 in the preseason has shown that you can conquer the hearts of Europe with attractive offensive football.
“We can hardly wait to support the club in its further development and to do our part to ensure that RB Leipzig continues to establish itself among the top three clubs in Germany. This goes hand in hand with the regulation and successful licensing for 888sport on the German online sports betting market. With this partnership, 888sport confirms its long-term commitment in Germany.”
Matthias Reichwald, chief commercial officer of RB Leipzig, added: “888sport is an established brand that wants to continue growing – nationally and internationally. That corresponds exactly to our vision and we are now tackling this challenge together.”