On the latest Footballco Business Podcast, Guus Pennings discusses what it meant to remove the Philips brand from the front of the PSV Eindhovenshirt, PSV was once a team of Philips workers, now PSV harnesses Philips’ innovation to drive marginal gains and there are few more qualified to speak on the historic relationship between the two more than Guus Pennings.

Guus is the Head of Brand and Sponsorship at Philips having previously held the position of Head of Marketing and Media at PSV Eindhoven for just over 6 years!

You can watch this episode of the podcast below!

Or listen to the Footballco Business Podcast in association with Soccerex at: https://podcast.sport-social.co.uk/podcast/footballco-business-podcast/