Thompson has a rich background in consulting for major global sports projects spanning 17 sports across 66 countries. He has vast experience in early-stage sport technology investments and is the Founding Partner at Mindspring Capital and CEO of Mindspring Sport.

As part of his involvement in the creation, funding, and management of sports events and leagues, he was one of the founders of the UEFA Champions League and served for 11 years as its Managing Director for TEAM Marketing, the exclusive agency.

“Pixellot is the ideal, complete solution for so many federations and leagues around the world,” said Thompson, speaking of his appointment to the advisory board.

“It provides a true end to end solution to capture, stream and analyze video, opening up new opportunities for monetization, fan engagement and athlete development. I am looking forward to helping speed up the adoption and deployment of their market-leading technologies around the globe.”

Alon Werber, CEO of Pixellot, added: “It is a great honor to have Craig join our team. With the exponentially growing interest we are seeing in Pixellot’s solutions, the ability to have an onboard professional with so much global experience and reach will be of great value.

“We look forward to expanding our relationships with federations, associations and governing bodies.”

Pixellot’s award-winning, end-to-end, AI-automated technology captures, produces, and streams games, data and highlights to any device live or on-demand. Pixellot’s vast experience in providing cost-efficient live coverage for sports has made it the solution of choice for thousands of teams and federations.