WSC Sports’ AI and automation tools will enable OneFootball to develop personalized, localized and unique content for its 85 million monthly active users while scaling video content creation and optimizing time and resources.

The partnership will provide fans with innovative live, near-live, and post-game video content, with OneFootball incorporating WSC Sports’ automated technology across its OTT offering on its Website, App, OneFootball Player and Social Media. Both parties will also collaborate going forward on further differentiating and enriching the OneFootball experience with short-form video content across its multitude of touchpoints with football fans.

“With this partnership we are redefining what fans should expect from their digital football experience, using innovation to create unique short-form content and bring them closer to the action,” said Nick von Doetinchem, VP OTT Streaming & Media Rights at OneFootball. “We are thrilled to be working with such a forward-looking brand that is as passionate as we are about reimagining the fan experience. We are excited about the roadmap ahead of us that caters to the changing consumption habits of a new generation of football fans.”

“OneFootball and WSC Sports are both focused on creating tools and technologies that can take fan experiences to the next level, making them as personalized and customizable as possible. We are excited about the prospect of a long-term relationship to create tools that engage fans even more,” said Itai Epstein, Head of Business Development, Central Eastern Europe, Russia & China, WSC Sports.