NEW BALANCE SIGNS TEENAGE SUPERSTAR ENDRICK
Tuesday, December 19, 2023
New Balance Football has announced Brazilian teenage sensation Endrick as the latest player to join the brand’s growing roster of athletes. Widely regarded as one of the most exciting young footballers in the world, the 17-year-old joins New Balance as part of the brand’s commitment to championing the next generation of talent, seamlessly blending athletic excellence with cultural influence.
An audacious, dynamic left-footed striker, Endrick burst onto the scene at just 15 years old, gaining global notoriety for his performances for the Palmeiras and Brazil youth teams. In October 2022, aged 16, he became the youngest ever player to represent Palmeiras before going on to eclipse this achievement just a few weeks later by scoring for his club and becoming the second youngest goal scorer in the history of Brazil’s Série A. Endrick is now represented by Roc Nation Sports International.
Endrick finished the season as the Palmeiras top goal scorer in the league with 11 goals, while winning his second, back-to-back, Brazilian Serie A trophy.
His special ability on the pitch has not gone unnoticed, earning himself a call-up to the Brazil national team squad for its 2026 World Cup qualifiers, becoming the youngest player to be called up in nearly 30 years. He went on to make his debut for Brazil against Colombia, making himself the fourth youngest player ever to represent the nation and the youngest to debut in nearly 60 years.
In 2024, he will lead the next generation of Brazilian stars and will join Real Madrid when he turns 18 in July as the most lucrative transfer ever of a player from the Brazilian market.
Endrick said: “It is a great honor to join the New Balance family and partner with a brand that is aligned with the same core values that I embody both on and off the pitch. As I continue to strive for excellence in my professional career, I know that New Balance will support my journey every step of the way.”
Andrew McGarty, Global Director of Sports Marketing for Global Football at New Balance said: “It’s incredibly rare to witness a player so infectiously exciting and determined to carve his own path at such a young age as Endrick, and we’re honoured to become a part of what we believe will be a historic journey together. Endrick epitomises our Fearlessly Independent spirit and everything we champion as a brand. Together with Endrick and his family, we look forward to giving back to the community in Brazil, reflecting his values and ours as a brand. He has the world at his feet and we’re enthusiastically proud to welcome him to the New Balance family”.
“It is incredible that the seminal partnership we have announced for Endrick since joining Roc Nation Sports International is with a best in class, family owned brand that champions its athletes to be the best they can be. New Balance and Endrick will be cemented in history as Endrick continues to carve his meteoric rise in the sport,” says Frederico Pena, President of Roc Nation Sports International Brazil.
As part of the announcement, New Balance has also revealed a limited edition, gold boot. The ‘Accolade’ Tekela v4+ Low boots have been created bespoke to Endrick as a gift to celebrate his call-up to the Brazil national squad and his incredible role in Palmeiras claiming the league title.