Madrid, 7th September 2021 – Miguel Angel Leal has been named CEO of LaLiga Tech, the new entity created to help the sports and entertainment industry to take the next step in its digital transformation.

Previously, Leal held the positions of Enterprise Business Director at Huawei Technologies and Corporate Managing Director at telecoms specialist Teldat.

Among his principal objectives will be to lead the global growth of LaLiga Tech, which already works with numerous clients across the sports and entertainment industry such as Dorna Sports, the Jupiler Pro League, Sky Mexico and the Royal Belgian Football Association.

Leal brings extensive leadership experience in the B2B technology and telecommunications markets, having led projects for a wide range of companies focused on digital transformation, internationalisation, increasing profitability through business growth and streamlining operational and financial processes.

LaLiga Tech has been created to bring its wide range of solutions to the sports and entertainment sector as a new commercial offering. Its range of products have been specifically designed for the industry and are offered under a single data-based ecosystem. This ecosystem has been used successfully by LaLiga and its clubs over the past five years.

LaLiga Tech is a separate entity and will offer the experience accumulated by its years of consistent growth within LaLiga as it provides these services to other organisations across the industry.

Miguel Angel Leal commented: “It is an exciting time to join the sports and entertainment industry as the role of technology is becoming increasingly essential for engaging fans, improving content and managing competitions. LaLiga Tech has a unique offering and extensive industry experience which I am confident will help organisations of all sizes accelerate their digital transformation.”