Mena 2025The home of "The Pharaohs"
February 23rd - 26th 2025

Cairo, Egypt, The home of "The Pharaohs"
Following the success of Soccerex Europe and Miami respectively in 2024, 2025 will see us host three large scale events for the first time since 2019.
The football business industry’s trifecta of major gatherings will begin with Soccerex MENA, in partnership with Sports Expo, taking place from February 23-26. This event will be hosted in Cairo, Egypt, the home of "The Pharaohs," the most successful national team in African Cup of Nations history.
For the past eight years, arguably the Premier League's standout player has been an Egyptian. Beyond his brilliance on the pitch, Mohamed Salah is a global icon and an exceptional ambassador for his country, serving as an inspiring role model for the next generation of African football superstars.
Providing a global platform for federations, leagues, clubs, legends, and leading brands from the region is something that we feel very strongly about, and we look forward to welcoming 2,200 guests from around the world to the capital city just after the turn of the year.
Egypt is a nation passionate about soccer, where the sport reigns supreme as the country's favourite by a wide margin. Many believe the fervour for the game rivals that of any place in the world. After your visit to Masr, we’re confident you’ll understand why we selected it as the 23rd city to host our 53rd event.
Event Schedule
23rd February
24th February
- Opening remarks at 9.30am
- First panel at 11am
- Lunch break 1pm-2pm
- Last panel ends at 5.45pm
- Social evening (time/venue TBC)
25th February
- First panel at 10am
- Lunch break 1pm-2pm
- Last panel ends at 4.45pm
- Event closes at 5pm
26th February
- Doors open at 9am


Soccerex Mena in numbers
Official Accommodations Partner

Soccerex events provide the industry’s leading professionals with a variety of formal and informal networking platforms to help build and strengthen professional relationships.

Dr. Ashraf Sobhy, Minister of Youth and Sports
Press Conference Insights
Speakers

Abdelrahman Tarek Yehia
Sports Program Manager - Aspire Community Transformation

Ahmed Abas
Director | MENA Sports Advisory Lead - EY

Trevor Watkins
Head of Sports Practice - Pinsent Masons

Alexi Lalas
Broadcaster, FOX Sports

Ronald de Boer
Ajax - Youth Coach

Gilberto Silva
Co-Founder - Striver

Ahmed Hossam Awad
Board Member - Al Ahly

Amjid Khazir
Director - Media Cultured

Amr Elwari
CEO - Game Changers

Budreya Faisal
Club President - Banaat FC

Cyril Klosek
Technical Director-Middle East - Paris Saint-Germain Academy

Dave Mace - AWS

Dr. Ashraf Sobhy
Minister of Youth and Sports

Hassan El kamah
Commercial Director - CAF

Inigo
Senior Client Partner - Sportian

Irene Carretero
Human Rights Programme Manager - FIFA

Jassim Al Jassim
CEO Local Organizing Committee of Football Events - Qatar Supreme Committee

Jeff Lahart
Manager, Coach Development - Special Olympics

Jesse Beesems

Leandro Petersen
Chief Commercial and Marketing Officer - AFA

Majdi K. Allulu
CEO and Founder - Grintafy

Mamdouh Eid
CEO Pyramids FC

Mariam Abo Hegazy
Head of Women’s & Girls - Right to Dream

Mario Bayarri
CEO - Mediapro Saudi Arabia

Mark Lomas
Freelance Journalist and Editor

Miguel Reis
Global Expansion Coordinator -SL Benfica

Mikael Silvestre

Mohamed Adel Elbadry
CEO - KoraStats

Mohamed Alaa
Sports Lawyer - Sport Makers

Mohamed Negm
Marketing & Sponsorship Executive - Pyramids FC

Mohammed Wasfy
CEO - Right to Dream

Mona Adel
Country Manager - Egypt-Morocco-Jordan - Adidas

Mostafa Tantawy
Media Expert

Mutiu Adepoju
Brand Ambassador - Skoutia

Nathan Kaplan
Senior Commercial Sports Partnerships Manager - Football - IMG Arena

Nelly Darrag
Policy Officer for Culture, Sports and Development - Embassy of the Netherlands in Egypt

Nick Dann
Director - Zephyr Sports Group

Nicole Petras
Saudi Tourism

Odjeya Crossley Ochuko
Founder, MD - Skoutia

Olivier Brémont

Omar Abo Shakra
Head of Sports - Redbull UAE

Omar Medhat
Commercial Director - Pyramids FC

Passant Tarek Mehawed

Rasha Elghorour
CAF

Robinson Adakosa
President - N-Youth League Cup

Scott Wilson
Designwerk

Tom Janicot
SVP Product Strategy - Sportec Solutions AG

Yara Abdalla
FIFA - Media Ticketing Operations Manager

Yara Mansour
Brand Communication Manager Football & Outdoors – Emerging Markets - Adidas

Ruba Sbeah
MLS

Eni Aluko
Broadcaster, club owner and 130 matches for England

Nicole Petras
AIM Sport, Former FIFA 2022 Committee Member, and FAI

Matteo Masucci
General Manager, Director of Soccer, Sport Scientist

Rick Di Gironimo
President & General Manager at Juventus Academy Toronto

Leonel Delgado
Director of Commercial Football Academies at Al Nassr FC

Cyril Klosek
(PSG) Technical Director, Academies Middle East | AFC Pro Licence | Club & Academy Management

Budreya Faisal
Baanat FC

Rasha Elghorour
CAF

Amira Yousif
Egypt Women’s National team coach

Matt Jones
Head of Nutrition at UAE FA

Gianni Infantino
FIFA President

Don Garber
MLS Commissioner

Javier Tebas
President - La Liga

Amanda Vandervoort
President, USL Super League at United Soccer League (USL)

Victor Montagliani
President of CONCACAF, Vice President FIFA

Bianca Rech
Head of Women's Football - FC Bayern Munich

Jorge Mas
Managing Owner - CF Inter Miami

Eefje Janus
Commercieel lead Azerion Vrouwen Eredivisie - KNVB

Sandra Doreleijers
PSV - Manager Women's Football

Cecilia Lagos
European Correspondent - ESPN

Danita Johnson
President, Business Operations, DC United

Romy Gai
Chief Business Officer, FIFA

James Johnson
CEO, Football Australia

Dan McNally
Vice President of Soccer Operations at FC Cincinnati

Alexandra Gómez Bruinewoud
Senior Legal Counsel - FIFPRO

Gijs de Jong
General Secretary - KNVB

Tatjana Haenni
Chief Sporting Director - NWSL

Brad Friedel
Head of Strategic Partnerships Goalkeeper.com

Sharona Friedman
President & CEO - Global Institute of Sport

Sander van Stiphout
Director International Johan Cruijff ArenA

Robert Klein
Managing Director Football - IMG Media

Emanuel Macedo de Medeiros
Global CEO SIGA

Guillem Balague
Broadcaster

Paul Barber OBE
Chief Executive and Deputy Chairman - Brighton & Hove Albion FC

Nedum Onuoha
Former Premier League footballer

Toan Ravenscroft
M&C Saatchi Sport & Entertainment Amsterdam - Managing Director

Robbie Lyle
Founder & CEO AFTV

Ashlee Fontes
Comber Owner & CEO, TLH Reckoning

Bernd Reichart
CEO A22 Sports Management

Court Jeske
Chief Commercial Officer at The United Soccer Leagues

Daniella Levine Cava
Miami-Dade County Mayor

Eddy Cue
Apple’s Senior Vice President of Services

Jill Ellis
President, San Diego Wave FC

Francis Suarez
Mayor of Miami

Jan Twete
Director, Global Partnerships, North America Region, VfL Wolfsburg

Jason Roberts
Chief Football Development Officer, CONCACAF

Katie Simmonds
Global COO, SIGA Managing Director, SIGAWomen

Kyle Martino
Founder, Over Under Initiative Goalpher

Philippe Moggio
General Secretary of the CONCACAF

Thomas Rongen
Broadcaster

Tony Cherchi
Show Host & Match Analyst, MLS

Andy Mitchell
President and CEO Lega Serie A USA

Juan Sebastián Verón
Argentine former footballer

Kate Abdo
Broadcaster

Laura Georges
Secretary General of the French Football Federation

Thomas Ehemann
Head of Digital Fan Experience - FC Bayern

Karina LeBlanc
General Manager & President Of Soccer Operations at Portland Thorns

Johan Neeskens
Dutch Association Football Manager

Alessandro Del Piero
Italian former footballer

Bora Milutinovic
Former Manager USMNT

Stuart Goldfarb
SKI Partners

Gianni Infantino
FIFA President

Don Garber
MLS Commissioner

Javier Tebas
President - La Liga

Amanda Vandervoort
President, USL Super League at United Soccer League (USL)

Victor Montagliani
President of CONCACAF, Vice President FIFA

Bianca Rech
Head of Women's Football - FC Bayern Munich

Jorge Mas
Managing Owner - CF Inter Miami

Eefje Janus
Commercieel lead Azerion Vrouwen Eredivisie - KNVB

Sandra Doreleijers
PSV - Manager Women's Football

Cecilia Lagos
European Correspondent - ESPN

Danita Johnson
President, Business Operations, DC United

Romy Gai
Chief Business Officer, FIFA

Alexi Lalas
Broadcaster, FOX Sports

James Johnson
CEO, Football Australia

Dan McNally
Vice President of Soccer Operations at FC Cincinnati

Alexandra Gómez Bruinewoud
Senior Legal Counsel - FIFPRO

Ronald de Boer
Ajax - Youth Coach

Gilberto Silva
Co-Founder - Striver

Gijs de Jong
General Secretary - KNVB

Tatjana Haenni
Chief Sporting Director - NWSL

Brad Friedel
Head of Strategic Partnerships Goalkeeper.com

Sharona Friedman
President & CEO - Global Institute of Sport

Sander van Stiphout
Director International Johan Cruijff ArenA

Robert Klein
Managing Director Football - IMG Media

Emanuel Macedo de Medeiros
Global CEO SIGA

Guillem Balague
Broadcaster

Paul Barber OBE
Chief Executive and Deputy Chairman - Brighton & Hove Albion FC

Nedum Onuoha
Former Premier League footballer

Toan Ravenscroft
M&C Saatchi Sport & Entertainment Amsterdam - Managing Director

Robbie Lyle
Founder & CEO AFTV

Ashlee Fontes
Comber Owner & CEO, TLH Reckoning

Bernd Reichart
CEO A22 Sports Management

Court Jeske
Chief Commercial Officer at The United Soccer Leagues

Daniella Levine Cava
Miami-Dade County Mayor

Eddy Cue
Apple’s Senior Vice President of Services

Jill Ellis
President, San Diego Wave FC

Francis Suarez
Mayor of Miami

Jan Twete
Director, Global Partnerships, North America Region, VfL Wolfsburg

Jason Roberts
Chief Football Development Officer, CONCACAF

Katie Simmonds
Global COO, SIGA Managing Director, SIGAWomen

Kyle Martino
Founder, Over Under Initiative Goalpher

Philippe Moggio
General Secretary of the CONCACAF

Thomas Rongen
Broadcaster

Tony Cherchi
Show Host & Match Analyst, MLS

Trevor Watkins
Partner, Head of Sports - Pinsent Masons

Andy Mitchell
President and CEO Lega Serie A USA

Juan Sebastián Verón
Argentine former footballer

Kate Abdo
Broadcaster

Laura Georges
Secretary General of the French Football Federation

Thomas Ehemann
Head of Digital Fan Experience - FC Bayern

Karina LeBlanc
General Manager & President Of Soccer Operations at Portland Thorns

Johan Neeskens
Dutch Association Football Manager

Alessandro Del Piero
Italian former footballer

Bora Milutinovic
Former Manager USMNT

Stuart Goldfarb
SKI Partners
