Mena 2025The home of "The Pharaohs"
February 23rd - 26th 2025
Cairo, Egypt, The home of "The Pharaohs"
Following the success of Soccerex Europe and Miami respectively in 2024, 2025 will see us host three large scale events for the first time since 2019.
The football business industry’s trifecta of major gatherings will begin with Soccerex MENA, in partnership with Sports Expo, taking place from February 23-26. This event will be hosted in Cairo, Egypt, the home of "The Pharaohs," the most successful national team in African Cup of Nations history.
For the past eight years, arguably the Premier League's standout player has been an Egyptian. Beyond his brilliance on the pitch, Mohamed Salah is a global icon and an exceptional ambassador for his country, serving as an inspiring role model for the next generation of African football superstars.
Providing a global platform for federations, leagues, clubs, legends, and leading brands from the region is something that we feel very strongly about, and we look forward to welcoming 2,200 guests from around the world to the capital city just after the turn of the year.
Egypt is a nation passionate about soccer, where the sport reigns supreme as the country's favourite by a wide margin. Many believe the fervour for the game rivals that of any place in the world. After your visit to Masr, we’re confident you’ll understand why we selected it as the 23rd city to host our 53rd event.
Event Schedule
23rd February
24th February
- Opening remarks at 9.30am
- First panel at 11am
- Lunch break 1pm-2pm
- Last panel ends at 5.45pm
- Social evening (time/venue TBC)
25th February
- First panel at 10am
- Lunch break 1pm-2pm
- Last panel ends at 4.45pm
- Event closes at 5pm
26th February
- Doors open at 9am
Soccerex Mena in numbers
Official Accommodations Partner
Clubs
Exhibitors
MEDIA COMPANIES
LEAGUES/FEDERATIONS
EVENT PARTNERS
Brands
Soccerex events provide the industry’s leading professionals with a variety of formal and informal networking platforms to help build and strengthen professional relationships.
Dr. Ashraf Sobhy, Minister of Youth and Sports
Press Conference Insights
Speakers
Sirayah Shiraz
Abdelrahman Tarek Yehia
Sports Program Manager - Aspire Community Transformation
Ahmed Abas
Director | MENA Sports Advisory Lead - EY
Trevor Watkins
Head of Sports Practice - Pinsent Masons
Ahmed Hossam Awad
Board Member - Al Ahly
Amjid Khazir
Director - Media Cultured
Amr Elwari
CEO - Game Changers
Budreya Faisal
Club President - Banaat FC
Cyril Klosek
Technical Director-Middle East - Paris Saint-Germain Academy
Dave Mace - AWS
Dr. Ashraf Sobhy
Minister of Youth and Sports
Hassan El kamah
Commercial Director - CAF
Inigo
Senior Client Partner - Sportian
Irene Carretero
Human Rights Programme Manager - FIFA
Jassim Al Jassim
CEO Local Organizing Committee of Football Events - Qatar Supreme Committee
Jeff Lahart
Manager, Coach Development - Special Olympics
Jesse Beesems
Leandro Petersen
Chief Commercial and Marketing Officer - AFA
Majdi K. Allulu
CEO and Founder - Grintafy
Mamdouh Eid
CEO Pyramids FC
Mariam Abouhegazy
Head of Women’s & Girls - Right to Dream
Mario Bayarri
CEO - Mediapro Saudi Arabia
Mark Lomas
Freelance Journalist and Editor
Miguel Reis
Global Expansion Coordinator -SL Benfica
Mikael Silvestre
Mohamed Adel Elbadry
CEO - KoraStats
Mohamed Alaa
Sports Lawyer - Sport Makers
Mohamed Negm
Marketing & Sponsorship Executive - Pyramids FC
Mohammed Wasfy
CEO - Right to Dream
Mona Adel
Country Manager - Egypt-Morocco-Jordan - Adidas
Mostafa Tantawy
Media Expert
Mutiu Adepoju
Brand Ambassador - Skoutia
Nathan Kaplan
Senior Commercial Sports Partnerships Manager - Football - IMG Arena
Nelly Darrag
Policy Officer for Culture, Sports and Development - Embassy of the Netherlands in Egypt
Nick Dann
Director - Zephyr Sports Group
Odjeya Crossley Ochuko
Founder, MD - Skoutia
Olivier Brémont
Omar Abo Shakra
Head of Sports - Redbull UAE
Omar Medhat
Commercial Director - Pyramids FC
Passant Tarek Mehawed
Rasha Elghorour
CAF
Robinson Adakosa
President - N-Youth League Cup
Scott Wilson
Designwerk
Tom Janicot
SVP Product Strategy - Sportec Solutions AG
Yara Abdalla
FIFA - Media Ticketing Operations Manager
Yara Mansour
Brand Communication Manager Football & Outdoors – Emerging Markets - Adidas
Eni Aluko
Broadcaster, club owner and 130 matches for England
Leonel Delgado
Director of Commercial Football Academies at Al Nassr FC
David McVeigh
Head of Finance - Al Jasira SC
Jake Schuster
CEO - Gemini Sports
Menna Rafaat
CEO - Gemini Sports
Gianni Infantino
FIFA President
Don Garber
MLS Commissioner
Javier Tebas
President - La Liga
Amanda Vandervoort
President, USL Super League at United Soccer League (USL)
Victor Montagliani
President of CONCACAF, Vice President FIFA
Bianca Rech
Head of Women's Football - FC Bayern Munich
Jorge Mas
Managing Owner - CF Inter Miami
Eefje Janus
Commercieel lead Azerion Vrouwen Eredivisie - KNVB
Sandra Doreleijers
PSV - Manager Women's Football
Cecilia Lagos
European Correspondent - ESPN
Danita Johnson
President, Business Operations, DC United
Romy Gai
Chief Business Officer, FIFA
Alexi Lalas
Broadcaster, FOX Sports
James Johnson
CEO, Football Australia
Dan McNally
Vice President of Soccer Operations at FC Cincinnati
Alexandra Gómez Bruinewoud
Senior Legal Counsel - FIFPRO
Ronald de Boer
Ajax - Youth Coach
Gilberto Silva
Co-Founder - Striver
Gijs de Jong
General Secretary - KNVB
Tatjana Haenni
Chief Sporting Director - NWSL
Brad Friedel
Head of Strategic Partnerships Goalkeeper.com
Sharona Friedman
President & CEO - Global Institute of Sport
Sander van Stiphout
Director International Johan Cruijff ArenA
Robert Klein
Managing Director Football - IMG Media
Emanuel Macedo de Medeiros
Global CEO SIGA
Guillem Balague
Broadcaster
Paul Barber OBE
Chief Executive and Deputy Chairman - Brighton & Hove Albion FC
Nedum Onuoha
Former Premier League footballer
Toan Ravenscroft
M&C Saatchi Sport & Entertainment Amsterdam - Managing Director
Robbie Lyle
Founder & CEO AFTV
Ashlee Fontes
Comber Owner & CEO, TLH Reckoning
Bernd Reichart
CEO A22 Sports Management
Court Jeske
Chief Commercial Officer at The United Soccer Leagues
Daniella Levine Cava
Miami-Dade County Mayor
Eddy Cue
Apple’s Senior Vice President of Services
Jill Ellis
President, San Diego Wave FC
Francis Suarez
Mayor of Miami
Jan Twete
Director, Global Partnerships, North America Region, VfL Wolfsburg
Jason Roberts
Chief Football Development Officer, CONCACAF
Katie Simmonds
Global COO, SIGA Managing Director, SIGAWomen
Kyle Martino
Founder, Over Under Initiative Goalpher
Philippe Moggio
General Secretary of the CONCACAF
Thomas Rongen
Broadcaster
Tony Cherchi
Show Host & Match Analyst, MLS
Trevor Watkins
Partner, Head of Sports - Pinsent Masons
Andy Mitchell
President and CEO Lega Serie A USA
Juan Sebastián Verón
Argentine former footballer
Kate Abdo
Broadcaster
Laura Georges
Secretary General of the French Football Federation
Thomas Ehemann
Head of Digital Fan Experience - FC Bayern
Karina LeBlanc
General Manager & President Of Soccer Operations at Portland Thorns
Johan Neeskens
Dutch Association Football Manager
Alessandro Del Piero
Italian former footballer
Bora Milutinovic
Former Manager USMNT
Stuart Goldfarb
SKI Partners
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