There will also be a number of further occasions across the course of the 2020/21 season and beyond where the team will be dressed by the south of Italy creatives.

Courtesy of the partnership, throughout the duration of the current campaign there will be a number of fan engagement activities and bespoke content featuring members of Manchester City Women’s first team squad.

Salento Creazioni Moda will also hold the sponsorship of the club’s prestigious Player of the Year accolade which will be presented at the End of Season Awards.

The Italian brand will also be retailing the limited-edition co-branded collection with Manchester City directly online through their own e-commerce channels in February.

The pair will be working together to enable fans to purchase the co-branded collection through the Official City shop and will announce full details in the coming months.

Commenting on the new partnership, Gavin Makel, Managing Director of Manchester Women, said: “Everyone at Manchester City is delighted to welcome Salento Creazioni Moda as an Official Partner of our women’s team.

“We are excited to be working with them – they share our commitment and desire to create bespoke looks for our women’s team and we’re looking forward to what unique opportunities this partnership will bring.”

Salento’s owners Giorgio & Lina Barone, added: “This is a historic, ground-breaking project and we are honoured to be the First Official Global Formal Wear Partner for Manchester City Women’s Football Club. This partnership is in line with our vision to continue to grow our company whilst maintaining our core family values.

“The fans’ passion and loyalty inspires us to continue to create the best product and our goal is to make a perfect synergy between the world of sports and luxury fashion.”

Originally published by fcbusiness.

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