Manchester City announces regional partnership with energy drink brand Wake-UP 247

• Manchester City has today announced a new regional partnership with energy drink brand Wake-Up 247 as the Club’s Official Energy Drinks Partner in Vietnam.

• Wake-Up 247 will be launching co-branded products in Vietnam which will feature the City badge and player imagery, as well as local activations to engage with the growing fanbase.

Manchester City has today announced a new regional partnership with Wake-Up 247, that will see the energy drink brand become the Club’s Official Energy Drinks Partner in Vietnam.

Wake-Up 247 is a prominent Vietnamese energy drink brand that has successfully built and developed its presence in the local market for over 10 years. This coincides with Manchester City’s popularity in Vietnam with the Club having the largest follower growth of any Premier League Club in the last decade, and over 100 million followers across South-east Asia as a whole.

Known for providing a rich source of energy and caffeine, Wake-Up 247 has a large consumer base, leading industry expertise, as well as extensive experience in the region.

As part of the regional agreement, Wake-Up 247 will be launching co-branded products in Vietnam which will feature the City badge and player imagery, as well as local activations to engage with the growing fanbase. Wake-Up 247 branding will also feature on pitch-side LED advertising at the Etihad Stadium.

Kaitlyn Beale, Vice President, Global Partnership Sales, City Football Group, commented: “We are pleased to announce our regional partnership with Wake-Up 247, as we welcome the brand to our extensive partner portfolio.

“The Club has a passionate following across Asia, including in Vietnam, and we look forward to working with Wake-Up 247 on new and engaging ways to interact with our fans.”

Mr. Thang Truong Cong, CEO of Masan Consumer Holdings, added: “We are thrilled to partner with Manchester City, an organisation that share our commitment to continuously improving and embracing any opportunity. At Wake-Up 247, we are committed to inspiring consumers to embrace their challenges head-on, fuel their ambition, and push forward with determination. This partnership is a perfect match, as both Wake-Up 247 and Manchester City aim to inspire everyone to achieve greatness.”