Launching today as part of the wider England Football ‘Respect’ campaign, the pair join Trent Alexander-Arnold, Alex Greenwood, Jordan Nobbs, Jess Carter, Raheem Sterling, Kalvin Phillips and Reece James in a series of films which see the players call on their grassroots counterparts to focus on their own game, instead of disrespecting opposition players, coaches, fans and referees.

Featuring 10 short-form videos, released across England Football and local County FA digital channels, the films see senior England stars deliver the series of direct lines below that encourage players to ‘Show Some Respect’ and think about their actions on the pitch.

  • Harry Kane: “Get in the game. Don’t let them get in your head. Show Some Respect.”
  • Jordan Nobbs: “Every race. Every ability. Every Saturday. Show Some Respect”
  • Reece James: “Your team-mates want to see your skills, not your hate. Show Some Respect.”
  • Fran Kirby: “Let your feet do the talking. Show Some Respect.”

Raheem Sterling: “Why are you wasting your breath arguing? There’s goals to be scored. Show Some Respect.”
Jess Carter: “Break records. Make waves. Cause absolute scenes. But first, Show Some Respect.”
Showcasing how good behaviour is integral to the enjoyment and safe running of grassroots football, the ‘Show Some Respect’ films are a personal plea to encourage players to help make the game the best it can be, and to eliminate abuse against anyone involved with the game.

The campaign is specifically targeted at 16 to 18-year-old players, in line with England Football data gathered from grassroot team representatives that rank their opponents ‘Respect scores’ after matches. This specifically ranks the oppositions’ behaviour on and around the pitch to each other, coaches, spectators, and match officials.[1]

From this data, the 16 to 18-year-old bracket of grassroots footballers received the worst ‘Respect scores’ from their opponents, with totals of 81% for U16s, 78.5% for U17s, and 79.8% for U18s, in comparison to 96% for U7s, 95.9% for U8s and a range of 93.4% to 82.3% for U9s to U15s.

Harry Kane, England Men’s Senior Team Captain, said; “As players, we know that coaches, fans, our opposition, and referees are integral to the game we love so much. No matter what level we play at, football can be an emotional game but there is never a place for abuse or bad behaviour. The ‘Show Some Respect’ campaign from England Football gives us players a chance to encourage footballers up and down the country to focus on enjoying the parts of the game they can control.”

James Kendall, Director of Football Development at The FA, said; “We are pleased to launch the latest iteration of England Football’s Respect campaign aimed at encouraging better behaviour on and around football pitches. We’re calling on all grassroots players at all levels to Show Some Respect by concentrating on their own games rather than taking situations out on coaches, opposition players, fans or referees.”

Fran Kirby, England Women’s Senior Team, said: “Any game of competitive football should feel fair and safe for everyone involved on and off the pitch. In games, it’s easy to get caught up in the heat of the moment, but there is always a line that should not be crossed. Collectively as players, we all can do better, and that’s why I am supporting the ‘Show Some Respect’ campaign.”

In partnership with Nationwide, England Football’s ‘Respect campaign’ comes as part of a dedicated effort to help cut dissent in football matches across England by encouraging players to think about the people they are speaking to.

To find out more about the campaign go to

[1] Two questions make up the Respect score calculations. They are submitted by a representative of the team to score the opposition team on two questions, with ‘2’ as a total being the best score and ‘6’ being worst when the two are combined:

Calculating Respect Scores: After each fixture, a representative of each club is mandatorily required to fill in Match Return Cards submitted in Full-Time or Matchday apps. They mark their opposition on two questions: (a) ‘How would you describe the behaviour shown around the pitch today, please consider all coaches and spectators’ and (b) ‘How would you describe the behaviour shown on the pitch today, think about players from both teams towards each other and match officials’, where 1 is the best and 3 is the worst. The Respect Score is the percentage of respondents who gave the best score (1) for each question and therefore, the best total score overall (2).

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