LaLiga and the technology company, vivo, have signed a strategic alliance in Spain and Portugal, one that will run for the next two years. With this, the fourth-largest smart devices brand in the world is becoming LaLiga’s first official smartphone partner. This sponsorship agreement, which will run until 2025, gathers both entities’ commitment delivering excellence on entertainment and sports industry’s digital transformation.

During the signing of this agreement, vivo’s president for Spain and Portugal, Diego Xiao, stated: “LaLiga and vivo share a passion for making new, unique and innovative experiences possible for our fans. In fact, a fundamental part of this collaboration, in line with the slogan of a campaign we’re launching “Cuánto más lo vives, más te une”, is the commitment of both brands to design, innovation and passion.”

Óscar Mayo, executive general director at LaLiga, said: “We are delighted to welcome vivo to the portfolio of LaLiga sponsors. We both look for excellence in what we do. At LaLiga, we work to offer football fans the best audiovisual products and we know that vivo focuses on helping its users to enjoy the greatest experiences and to achieve the ‘Perfect shot’.”

vivo strengthens its backing of football

vivo is the fourth-largest smart devices brand worldwide and this sponsorship agreement consolidates the company’s backing of football, of which it is already an official partner for the UEFA EURO 2020, FIFA 2022 and UEFA EURO 2024; as well as its commitment to Spain, which is a key market for the company.

“2022 is going to be an exciting year for vivo in Spain. We are very proud that this country is the best performing in Europe and one of our key markets. For this reason, we would like to thank consumers for their trust, as we know that football arouses passions here and we want to share them with fans from all over the country, and the rest of the world” stated Diego Xiao, president of vivo in Spain and Portugal.

Since launching in Europe in October of 2020, vivo has already achieved good momentum in the continent. Detailed reports by industry analysts have detected continuous growth, highlighting vivo’s determination and commitment to the European markets, following its mantra: doing right things in the right way.