Following a tender process through bidding requests, LaLiga has renewed the audiovisual rights agreement of LaLiga Santander and LaLiga SmartBank in Mexico and Central America with SKY Sports. The partnership covers the rights for eight seasons, from the 2024-2025 season onwards.
This agreement represents a significant increase in the value of LaLiga’s audiovisual rights in Mexico and Central America, increasing the value compared to the previous tender. This agreement is also the result of the negotiations between Mediapro and LaLiga North America (joint venture between LaLiga and Relevent Sports, which was extended to Mexico in June 2020). Their involvement has been key to revaluing the audiovisual rights of the competition at a time when other European competitions have seen the value of their rights diminish.
This renewal also represents an opportunity for LaLiga, as well as for LaLiga Santander and LaLiga SmartBank clubs, to continue increasing their brand presence in one of the most strategic markets in the global soccer industry. This partnership will allow the league and its clubs to get even closer to Mexican and Central American audiences, through an operator that has a stable and existing long-term relationship with the league, that knows the product well, and has worked closely with LaLiga for the past ten years.