Today, Juventus announces a new and very special partnership.

The first Sleeve Partnership in the history of the Club has officially been confirmed, and as of tomorrow evening, against Chelsea in the Champions League, and then from 2 October against Torino in Serie A, the black and white jersey will sport a new sponsor on jersey’s sleeve.

The new partner is Bitget – an Asian cryptocurrency exchange platform: this partnership will allow Bitget great visibility thanks to the large global audience that Juventus reaches.

Not only that: the agreement confirms, once again, how the Club has always had an eye on the future, its most advanced technologies, how it continues to attract the Asian market, and companies of global importance.

“It is a pleasure to welcome Bitget as the first Juventus Sleeve Partner and help them increase their awareness across our fanbase worldwide,” said Giorgio Ricci, Chief Revenue Officer of Juventus. “We will support the Partner’s international growth path by leveraging the mutual desire to address an increasingly broad audience.”

“Bitget has been looking for outstanding partners from the sports world and game community. Juventus has been fighting hard in the past century, demonstrating the fair, competitive spirit that is expected in sports. The partnership will help Bitget better enhance our international awareness,” said James Lee, the Global Strategy Officer of Bitget.