DataPOWA is a UK headquartered business offering specialist data and marketing services to the sports market. DataPOWA’s clients include blue chip brands (sports sponsors), gaming companies, football, rugby and cricket rights holders. In 2019 it launched AI software POWA index, a measurement of power, AI valuation, prediction, and ranking system. POWA index enables rights holders to access market context and comparisons to measure against other franchises, organisations and tournaments.
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