• ABOUT
  • EVENTS
  • INSIGHT
  • CONTACT
Menu
  • ABOUT
  • EVENTS
  • INSIGHT
  • CONTACT
Football, Connected
  • Clubs & Rightsholders
  • Commercial & Sponsorship
  • Finance & Regulation
  • Broadcasting & New Media
  • Performance
  • Stadia & Major Events
  • Social Responsibility
Menu
  • Clubs & Rightsholders
  • Commercial & Sponsorship
  • Finance & Regulation
  • Broadcasting & New Media
  • Performance
  • Stadia & Major Events
  • Social Responsibility
Football, Connected

THE INIESTA EFFECT – GROWING THE J LEAGUE BRAND ACROSS THE WORLD

February 11, 2022
|
Clubs & Rightsholders,Commercial & Sponsorship
In the latest edition of the FootballCo Business Podcast Alex Manby sits down with J League's Global Business officer, Kei Koyama to talk about the future of the competition.

How can a domestic football league, such as Japan’s J League, grow its brand and status so it can compete with the European superpowers? This is just one of the questions covered by Alex Manby and Kei Koyoma in this weeks Footballco Business Podcast!

They also discuss the impact that European superstars such as Andrés Iniesta have impacted the league’s reputation outside Japan, the league ground-breaking rights deals and the vision for growth and expansion in the future.

The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.

Make sure you are following this show so you never miss an episode and find more from Footballco via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn.

The Footballco Business Podcast is produced in association with Soccerex.

RELATED ARTICLES

CHINA SPORTS BUSINESS WEEKLY: CFA EYEING FINANCIALLY HEALTHIER FUTURE

EVERTON AND HUMMEL  WIN UK SPONSORSHIP SOCIAL IMPACT AWARD

MANCHESTER CITY JOINS COLLABORATION BRINGING FOOTBALL TO FORTNITE

STARS ALIGN FOR CANCER DEADLINE DAY

SHARE ON

SOCCEREX INSIGHT PARTNERSHIPS

FIND OUT HOW TO GET INVOLVED IN SOCCEREX’S DIGITAL INSIGHT

Find out more

SOCCEREXPERT

The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

Sign up today to receive the newsletter.

Subscribe now

SOCCEREX REPORTS

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.

Read the latest edition

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.

Read the latest edition

@SOCCEREX

Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Follow us on Twitter

Soccerex LLC
2333 Ponce de Leon Blvd
Suite 630
Coral Gables
Miami, FL 33134

Contact Us

Powered by Digital Host

  • ABOUT
  • EVENTS
  • INSIGHT
  • CONTACT
Menu
  • ABOUT
  • EVENTS
  • INSIGHT
  • CONTACT