How can a domestic football league, such as Japan’s J League, grow its brand and status so it can compete with the European superpowers? This is just one of the questions covered by Alex Manby and Kei Koyoma in this weeks Footballco Business Podcast!
They also discuss the impact that European superstars such as Andrés Iniesta have impacted the league’s reputation outside Japan, the league ground-breaking rights deals and the vision for growth and expansion in the future.
The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.
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The Footballco Business Podcast is produced in association with Soccerex.