Agreement will bring LaLiga highlights to OneFootball for the next three seasons and pay-per-view live coverage of Liga Portugal and DFB-Pokal for the 2022/23 season
OneFootball, the world’s largest football media platform, has announced a new distribution partnership with Premier Sports that will bring three of Europe’s top competitions to fans in the UK.
The new partnership includes a multi-year highlights deal for the Spanish LaLiga – one of the top football leagues in the world – where some of football’s most renowned clubs, such as Real Madrid, Barcelona and Atlético Madrid, all compete.
The distribution partnership will give fans access to post-match highlights clips of all ten games each matchday, free-to-air via the OneFootball App on smartphone and tablet, and via the OneFootball website. Highlights from last weekend’s action in LaLiga are already available to view on OneFootball, with the deal set to run until the end of the 2024/25 season. In total, fans will have access to 380 highlights clips per season.
In other exciting news, OneFootball will also show selected live matches from both the DFB-Pokal, Germany’s most prestigious knockout cup competition, and the Portuguese top flight, Liga Portugal. For the rest of the 2022/23 season and for just £1.79 per game, fans can watch some of Europe’s best teams go head-to-head, including Bayern Munich, Borussia Dortmund, and RB Leipzig in the DFB-Pokal, or Benfica, FC Porto, and Sporting CP in Liga Portugal.
The deal builds on OneFootball’s growing list of free-to-air streaming rights in the UK. OneFootball recently announced a multi-year streaming deal to bring select live matches from the Italian Serie A to fans in the UK and Ireland, and also offers free-to-air coverage from many other leagues across Europe, Asia and South America. OneFootball already has similar distribution partnerships in place across the world, including with Sky Deutschland for the live broadcast of Bundesliga 2 and DFB-Pokal in Germany, as well as with Helbiz Media for Serie BKT in Italy.
The distribution partnership complements Premier Sports offering across their owned and operated platforms, with the aim of tapping into OneFootball’s young and highly-engaged UK user base.
Nikolaus von Doetinchem, Vice President OTT Streaming & Media Rights at OneFootball, said: “Our approach to live football at OneFootball is all about flexibility, accessibility, and getting fans closer to the clubs and leagues they love from all around the world. We’re building a fantastic offer for our UK community, bringing them live action and highlights from a big mix of global leagues, as well as some of Europe’s elite competitions. Thanks to Premier Sports, UK fans can enjoy highlights from one of the best leagues in the world, LaLiga, as well as affordable live coverage of two other top European competitions.”
No one gets fans closer to the beautiful game than OneFootball. Reaching over 100 million monthly active users worldwide, OneFootball is the most popular football media platform for the new generation of football fanatics. Understanding that the world’s football obsession goes beyond the 90 minutes of a match, OneFootball users get access to the most comprehensive football coverage on and off the pitch: from breaking news, highlight clips and live streaming to statistics and live scores of hundreds of leagues and competitions worldwide – fans get all the content they crave. OneFootball is the only company to offer single live football matches in-app on a free and pay-per-view basis, while native integration from OneFootball’s network of over 130 clubs, leagues, federations, players, as well as hundreds of independent content creators, and broadcasters adds close to 200k pieces of editorial and video content per month.
Founded in 2008, the company has a global reach – with headquarters in Berlin and regional hubs in London, Singapore and Lisbon – and is deeply embedded in the football ecosystem, with shareholders including top-tier clubs Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, Real Madrid,Olympique de Marseille, Borussia Dortmund and Tottenham Hotspur, as well as the German FA. OneFootball is available in 12 languages and is the best-rated sports app in the world, based on millions of App Store and Google Play reviews.
In 2022, OneFootball announced a new joint venture – OneFootball Labs – formed with Web3 champion Animoca Brands alongside one of the pioneers in the blockchain space, Liberty City Ventures. OneFootball Labs will enable clubs, leagues, federations and players to release premium digital assets and fan-centric experiences on the sports-industry leading Flow blockchain so fans can get their favourite moments through the easy-to-use and secure wallet, Dapper. OneFootball aims to be at the forefront of the Web3 era, helping clubs, leagues, federations and players build more direct relationships with fans and creating new digital experiences. All digital collectibles will be available on OneFootball’s own NFT marketplace, Aera by OneFootball.
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About Premier Sports
Premier Sports broadcasts in the UK and Republic of Ireland with live and exclusive rights to top-class sport including: Premier League, UEFA Nations League, Euro 2024 Qualifiers, LaLiga, TOP 14, United Rugby Championship (URC), RFL Betfred Championship and Challenge Cup, the Scottish Cup and Premier Sports Cup, GAA, NHL, NASCAR and also operate BoxNation, a dedicated boxing channel. Many of these rights are available in both territories with some exclusive to each region.
Premier Sports is available in 16 million UK homes across Sky and Virgin platforms and to everyone via the Premier Player or Amazon Prime. Prices start from just £9.99 per month on Sky, Premier Player and Virgin TV, and on Amazon Prime as an add-on subscription. Free-to-air sister channel, FreeSports was launched in August 2017 and is available to every home in the UK home across seven different platforms Sky, Virgin TV, Freeview, BT, TalkTalk, Samsung TV Plus and the FreeSports Player. FreeSports has rights to Cricket from around the globe, MLS, Liga NOS, IIHF World Championships, EuroLeague Basketball with an ever growing portfolio of content.