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Football, Connected

LIVERPOOL GIVE STATESIDE FANS ANFIELD EXPERIENCE

March 11, 2022
|
Clubs & Rightsholders,Commercial & Sponsorship
Liverpool FC is using innovative technology that allows Stateside fans to immerse themselves in the world-famous Anfield matchday experience from downtown New York.

A free two-day event in New York will see Liverpool FC harness the power of digital mapping to bring a truly unique virtual experience to supporters in the city, emulating what it’s like to be a part of the Anfield atmosphere.

From Saturday March 19 to Sunday March 20 at Lightbox, 248 West 37th Street, fans will be transported to the iconic stadium in fewer than 60 seconds, through the use of dynamic 360-degree light mapping, innovative multi-room digital staging, immersive video technology and programmable lighting – recreating the journey as it would be on matchday.

They’ll also get the chance to see what’s happening around Liverpool city centre, travel to Anfield and take in some of the sights and sounds around the ground; or walk around the exterior of the stadium and visit statues of the club’s greats, including Bob Paisley, or see the Shankly Gates.

Plus, there’s the chance to discover what it feels like to walk down the players’ tunnel and touch the legendary ‘This is Anfield’ sign.

Fans will finish off their journey with a view from the famous Kop, where they will join in the singing and chanting alongside 54,000 fans on the screen.

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