Footballco’s GOAL is the Official Media Partner of the tournament and is working with Pitch International, to provide extensive content about the tournament to its millions of fans, as well as drive ticket sales both through the GOAL website and social platforms.
The grassroots player film is produced by Footballco in collaboration with Pitch International and is directed by the multi-talented Brentford FC Women player Axelle Courlander.
Varsha Bailey-Gunputh, who plays for Hackney Women FC and advocates for diversity in women’s football appears in the film, said: “Because growing up I didn’t have any female role models to aspire to in football, I am a big advocate and mentor for women’s football and especially for the LGBTQ+ and ethnic minority groups.
“As an expecting mum to a little girl, the Arnold Clark Cup will be a great way to introduce her to women’s football without prejudice and to let her know that women can do it too.”
As well as including references to high profile players, like recent GOAL50 winner Alexia Putellas and Canada’s Kadeisha Buchanan, the film also includes references to promising young players who are expected to make their mark during the tournament, such as Manchester City’s Lauren Hemp who started her career in Norwich – one of the host cities for the tournament.
Pete Liffen, executive creative director for GOAL’s parent publisher Footballco, said: “What’s important is that we showed how the players representing the nations taking part in the tournament inspired the women in our video, as well as giving these women a platform to inspire others too.
“We want to show how important tournaments like this are in getting more women into the game and that’s why we’ve been sure to include a diverse cast of women involved in football.”
GOAL will be providing extensive coverage of the Arnold Clark Cup on its website, app and social audience and is supporting Pitch International and the FA with matchday ticket sales.
The Arnold Clark Cup will take place across three matchdays with six matches held at Middlesbrough’s Riverside Stadium, Norwich City’s Carrow Road and Wolverhampton Wanderers’ Molineux.
It’ll give fans the opportunity to see some of the world’s biggest female football talents in action and tickets are available now from £5 on the FA’s website.
The tournament kicks off with Germany vs Spain and England vs Canada at the Riverside Stadium on February 17, with the next two matches on February 20 and February 23.