Eleven’s community partner programme connects Leicester City with regional brands across the city of Leicester and the county of Leicestershire as part of the club’s ambition to forge an even deeper connection with the local community. The partnership will also see Eleven delivering its award-winning fan engagement technology at the King Power Stadium and across the club’s social media platforms.
Founded in 1884, Leicester City have always attracted a proud and loyal fanbase. In 2016, the Foxes achieved one of the greatest sporting shocks in history when they were crowned Premier League champions. Their fanbase quickly became global, but the club remains deeply connected and committed to the local community.
Eleven’s community partner programme provides new commercial inventory for Leicester City’s existing partners, significant growth opportunities for local brands, and an even tighter connection between the club and its local fanbase.
Leicester City are one of the pioneers in fan engagement, and Eleven is honoured to deliver its suite of award-winning technology to the Football Club. Eleven’s platforms, StadiumTV and StatTV, help create a richer in-stadium matchday experience for Foxes’ fans and delivers meaningful opportunities for partners to connect directly with supporters.
Eleven’s StatZone provides bespoke pre-match, in-match, and post-match content across Leicester City’s official social media channels, delivering brand impact for local businesses and commercial value for Leicester City, while keeping fans engaged on a daily basis.
Matt Cairns, Eleven CEO & Founder, said: “Leicester City are a truly global football club, and it’s always been our ambition as a business to work with the biggest and best football clubs in the world.
“Working in partnership with Leicester City is all about giving Leicestershire-based businesses an opportunity to be part of the Leicester City story. So although the football club already has deep roots in the community, they’re always looking for ways and means to empower that local business community.
“It was a real privilege when Leicester City asked us to integrate the Eleven products into what is an already very successful matchday experience. We’ve all been delighted with the results.”
Dan Barnett, Leicester City’s Commercial Director, said: “One of the key benefits of working with Eleven is it enables us to get much closer to the community. It was something that we wanted to enhance, and the appetite for the market has been incredibly strong.
“What Eleven offers us and to the community is unique in the industry. The technology that Eleven brings to the table is really helpful in engaging on multiple levels, and their products are incredibly beneficial to local partners.”