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Football, Connected

AFC AND BEIN MEDIA GROUP EXTEND 2022 COVERAGE WITH AFC CHAMPIONS LEAGUE™ AND AFC CUP™ IN VARIOUS MENA TERRITORIES

March 5, 2022
|
Broadcasting & New Media,Clubs & Rightsholders,Commercial & Sponsorship
The Asian Football Confederation (AFC) and beIN MEDIA GROUP (“beIN”) have agreed to extend the portfolio of rights to be broadcast by its flagship channel, beIN SPORTS, in certain territories in the Middle East & North Africa (MENA) for the 2022 season to now include rights to the AFC Champions League™ and AFC Cup™.

The agreement grants beIN SPORTS the rights in MENA, excluding Iraq, the Islamic Republic of Iran, United Arab Emirates and Saudi Arabia. beIN’s exclusive territories include Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Syria, Tunisia, and Yemen. In addition, beIN SPORTS has the non-exclusive broadcast rights in the following territories: Chad, Djibouti, Mauritania, Somalia and Sudan.
The agreement follows the announcement of beIN securing the live rights to broadcast last month’s 12 remaining AFC Asian Qualifiers – Road to Qatar™ matches in 18 countries across MENA.

beIN SPORTS will continue to showcase the new AFC rights on their four newly launched dedicated AFC channels – namely a 24/7 channel, beIN SPORTS AFC, together with three pop-up channels – beIN SPORTS 1 AFC, beIN SPORTS 2 AFC and beIN SPORTS 3 AFC – which will allow the concurrent viewing of thrilling action. Every AFC match broadcast on beIN features the best-in-class studio analysis presented by beIN’s top punditry team using beIN’s state-of-the-art studio facilities.

AFC General Secretary Datuk Seri Windsor John said: “We are pleased to announce this partnership with beIN, which will bring the AFC’s world-class competitions to more nations across the MENA region, including nine AFC Member Associations.

“The MENA region is home to some of the most passionate fans of Asian football and it is essential that we provide them with unparalleled access to further solidify the AFC’s ambitions of confirming football as the number one sport in the Continent.”

Mohammad Al-Subaie, CEO of beIN MENA said, “We are delighted to expand our coverage of AFC tournaments across MENA this year as we continue to provide our valued subscribers with the best content across sports and entertainment.”

The AFC rights will be available across all beIN’s subscription packages and add to beIN SPORTS’ unparalleled sports portfolio across the MENA region, which also includes exclusive rights to the English Premier League, the UEFA Champions League, the UEFA Europa League, the UEFA Conference League, LaLiga, Ligue 1, the FA Cup and many more football and other sports rights. beIN SPORTS is the official broadcast partner of the FIFA World Cup Qatar 2022™ across the entire MENA region.

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