Udinese Calcio’s partnership with Yatay – an Italian brand which specialises in 100% green, ecosustainable shoes made using bio-polyols (polymers extracted from corn), wood and recycled plastic – underlines the club’s wider CSR policy to seek greener solutions. Yatay ensures that without compromising on style or comfort thanks to an exclusive black-and-white version of its Irori model, which the players will wear on all official occasions and when arriving at the stadium – both at Dacia Arena and on away trips.
“Taking care of the planet is becoming more and more important,” said Yatay Chief Environmental Officer Umberto De Marco. “It’s a shared responsibility which requires us to be more informed and sustainable in the way we consume things and in the decisions we make. Sustainability and the protection of Mother Nature are key values for us, influencing the way we produce our collections and strive for technological innovations that can boost quality of life, collective wellbeing and environmental protection. We’re extremely proud to become the first official green sneaker of such a historic and successful club as Udinese. Yatay is a big believer in the project and is delighted to be contributing to the green revolution, which we hope will take hold and serve as a source of inspiration in the world of sport.”
“Udinese’s green policy is a key mission for the club,” said Udinese Calcio Strategic Marketing Coordinator Magda Pozzo. “As such, the partnership with Yatay is a natural pairing which combines class, elegance and respect for the environment. I’d like to thank Yatay for joining us on this initiative, which allows us to reaffirm the crucial nature of our green policy.”
Besides creating an exclusive sneaker with Udinese colours, Yatay has personalised each and every pair with the player’s squad number and surname on the upper part of the left and right shoes respectively – displaying attention to detail and a refined style in step with the times.
Yatay sneakers are a statement of circularity, both in the product itself and the packaging – with the box lid doubling up as a backgammon board. The dice and pieces come in a small bag and are made using bio-based materials and scraps from the production process, all different and unique.