The agreement will see the Content and Analytics Toolbox rolled out across the club’s Technical, Recruitment and Media teams using data from partners Wyscout across 12 different leagues.
With access to the Analytics Toolbox’s full suite of features, including the recently released Event Lab and Power Reports, the Recruitment team will take advantage of the latter to fully customise and automate their player reports, reducing the download process from hours to minutes.
Meanwhile, on the Media side, Sporting KC – who are renowned in North America for their success in fan engagement – will utilise the Content Toolbox to enrich content across their vibrant digital channels.
Simon McMillan, Twenty3 CEO, expressed his delight at the agreement, saying: “We are delighted that Sporting Kansas City have become our first MLS customer.
“I’m particularly delighted that they will be utilising both the Analytics and Content Toolbox as we see this as a great way for soccer clubs to maximise their return on investment.”
Kerry Zavagnin, Sporting Kansas City Assistant Coach, added: “The ability for SKC to pursue a vertically aligned organisation both on and off the field has driven us from the beginning. Fortunately, we have found a partner in Twenty3 who will support us in the pursuit of these objectives.
“The Analytics Toolbox will allow our Technical and Recruitment departments to gain more valuable insights from the multiple data providers currently used in the club. In addition, the Content Toolbox will allow us to create more meaningful content for our fans. We look forward to developing these ideas and more with Twenty3.”
Originally published by ffcbusiness.