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Football, Connected

OVER 45,000 FANS MAKE ‘INSIDE THE DERBY’ A RECORD SUCCESS

May 18, 2021
|
Clubs & Rightsholders
A sold-out Stadio Olimpico and a special choreography for the fans, by the fans. This is the exceptional result of the "Inside the derby" initiative launched by AS Roma for the derby on Saturday 15 May.

Throughout the week, the club has allowed its fans to actively participate in the choreography created in the Curva Sud. Thanks to the purchase of a virtual ticket, the proceeds of which were entirely donated to the Roma Cares charity foundation, Giallorossi fans were able to contribute to colouring a stadium that would otherwise be empty due to Covid-19 restrictions.

No distance can dampen the love of the fans, however. Roma supporters enthusiastically embraced the initiative launched by the club: with 46,036 tickets sold, “Inside the derby” became the most successful virtual ticketing campaign among the five major European leagues.

In this way, AS Roma wanted to reiterate its desire to support football that has the fans at its heart.

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  • ABOUT
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Menu
  • ABOUT
  • GLOBAL NETWORK
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