Berlin, 12 August 2021 – OneFootball now has the rights to show live matches and highlights of 12 different leagues and competitions from around the world in Italy, following a new deal to broadcast Portugal’s top-tier competition, the Primeira Liga. All live and on-demand footage will be shown free-to-air for OneFootball users, and will be available on smartphone and tablet via the OneFootball App (iOS/Android, incl. Apple AirPlay and Google Chromecast) as well as on desktop via the OneFootball Website.
This offering will see OneFootball establish itself as the go-to destination for free-to-air streaming in Italy, with the world’s leading football media platform having the rights to top matches from 12 competitions and plans to add more. OneFootball users in Italy will now be able to watch a wide variety of games and thrilling action featuring leading teams from countries across the globe, such as Portugal, China, Scotland or the United States, right at their fingertips and all for zero cost.
Alongside this, OneFootball will also be showing Serie A highlight clips of all 380 matches of the new season non-exclusively, available from midnight after each match.
Following the conclusion of the UEFA European Championships 2020, club football is returning around the globe and fans in Italy now have the perfect destination to watch the action. The newly added leagues and competitions that OneFootball now has the exclusive broadcast rights for in Italy* includes the Portuguese Primeira Liga, Scottish Premiership, AFC Champions League, AFC Asian Qualifiers – Road to Qatar, Liga MX, Japanese J League, Chinese Super League, CONCACAF Champions League 2022, and the USL Championship. Those competitions complement the existing portfolio in Italy that includes the Korean K League, Austrian Bundesliga, as well as the German Regionalliga, which is made available via a global distribution partnership with German broadcaster sporttotal TV.
OneFootball provides fans around the globe with a holistic, flexible and affordable offering, allowing users to access high-quality football content whenever and wherever they want it. The deals further OneFootball’s commitment to bring live football matches and highlights to its users and follow media rights deals such as with the Bundesliga to become the exclusive broadcaster of the German top-tier in Brazil
Nikolaus von Doetinchem, Vice President OTT Streaming & Media Rights OneFootball, said: “We are delighted to be the home of free-to-air football streaming in Italy and to broadcast this unrivalled range of top matches from leagues around the world, as well as highlights from Serie A. It reflects our commitment to putting fans first with our innovative and flexible model, and to providing a platform that gives users easy access to the widest possible range of high-quality matches.”