Under the slogan ‘United by Football. Vereint im Herzen Europas’ the brand identity for UEFA EURO 2024 was unveiled at 20:24CEST at the Olympiastadion in Berlin, Germany, where the tournament will be held across ten cities in under three years’ time.
The brand launch was attended by UEFA president Aleksander Čeferin, the interim president of the German Football Association (DFB), Rainer Koch, UEFA EURO 2024 tournament director Philipp Lahm and other dignitaries and invited guests.
The event featured a spectacular light show which culminated in the unveiling of the UEFA EURO 2024 logo.
The tournament logo is derived from UEFA’s 55 member associations’ flags and their colours, which assemble in various combinations, reflecting the shape of the Olympiastadion roof. The famous Henri Delaunay Cup features at the centre of the logo, while the 24 coloured slices around the trophy represent the 24 participating teams of EURO.
The slogan ‘United by Football. Vereint im Herzen Europas’ further strengthens the message of unity, togetherness and inclusion. It is the same slogan as used in the bidding process and was selected together with the host cities. Additionally, each host city – Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Gelsenkirchen, Hamburg, Leipzig, Munich and Stuttgart – selected a famous landmark to feature on their respective city logos.
The UEFA president, Aleksander Čeferin, said: “It is great to see the logo of UEFA EURO 2024 come to life at the iconic Olympiastadion. From now on, the tournament has a brand identity which reflects the ambition we have together with the host association and host cities: a EURO which is truly for everyone! For one month, we will be united by football in the heart of Europe.”
UEFA EURO 2024 tournament director, Philipp Lahm, added: “EURO 2024 will be a EURO for all and we look forward to welcoming fans from across Europe and the world in Germany in the summer of 2024 to celebrate a great football party together. The logo and brand identity for the tournament convey this message perfectly.”
The 51 matches of UEFA EURO 2024 will be held across ten host venues in Germany in June and July 2024. The full match schedule will be confirmed in early 2022.