LONDON / CHICAGO — The National Women’s Soccer League today announced a multi-season partnership with Sport Buff, the company leading next generation fan engagement and gamification for sports broadcast and media applications, covering NWSL Twitch global games throughout the 2021 & 2022 NWSL seasons. The two will work together to deliver a revolutionary Twitch experience, offering the world’s premier women’s club soccer with an interactive overlay to engage and educate the audience.
Sport Buff’s unique video overlay delivers fully interactive and engaging gamification, delivering real-time engagement in the form of predi ctions, polls, trivia, ratings, and much more, letting fans play with and against their friends. NWSL will use Sport Buff’s overlay to further drive engagement over the top of their regular season games on Twitch.
Jonty Whitehead, President & Founder of Sport Buff said: Working with one of the premium brands in all of sport while engaging with a world-wide audience makes this such an exciting new partnership for Sport Buff. It is now, more than ever, essential for rights holders to really consider how to engage with their fanbase – how to deliver an experience that is personal to them, that helps build a sense of community. NWSL are ahead of the game in this respect and we are delighted that they have chosen us to go on this journey with them.
“We’re excited to partner with Sport Buff to bring NWSL fans around the world an innovative way to engage with their favorite teams and players,” said NWSL Director of Digital Operations Antonia Loffredo. “Our fans are some of the most digitally engaged in all of global sports and providing this type of interactivity to our Twitch broadcasts offers those fans another way to come together, have some fun and show their support.”
Sport Buff is expanding rapidly as broadcasters, federations, sponsors, and esports platforms look to utilise the innovative platform to engage with and monetise the exponential growth in digital viewing with younger audiences. This unique partnership will allow NWSL’s new and global Twitch audience to engage with the women’s game on a level never seen before.
About The National Women’s Soccer League
The National Women’s Soccer League (NWSL) is a 12-team Division-I women’s professional soccer league featuring national team players from around the world. The current clubs are the Chicago Red Stars, Houston Dash, Kansas City, NJ/NY Gotham FC, North Carolina Courage, Orlando Pride, Portland Thorns FC, OL Reign, Racing Louisville FC and Washington Spirit, with two California-based teams, Angel City FC and San Diego, set to join the league for the upcoming 2022 season. Based in Chicago, the NWSL is supported by the Canadian Soccer Association and the United States Soccer Federation.
About Sport Buff
Sport Buff are world leaders in next-generation sports fan engagement and gamification. Used by top-tier partners, including FIFA, Dreamhack/ ESL and MLS, Sport Buff delivers real-time fan engagement (from AI sports data analysis and pro curators) over the top of sports and esports video and action – live, archive, highlights, social – on every partner platform, broadcast or tournament. With Sport Buff’s interactive overlay, every-single-genre of television becomes an interactive experience, revenue generator and data capture engine.