For the inaugural fixture between MLS All-Stars and counterparts from Mexico’s Liga MX, the tentpole event at Los Angeles’ Banc of California Stadium on August 25 averaged 1.4 million total viewers on Univision and TUDN, peaking at 1.6 million.
As such, it was the most-watched MLS All-Star Game of all-time on Spanish-language television among adults aged 18-49, and the second among total viewers aged 2+, trailing only the 2017 edition when Real Madrid were the opponents.
On cable channel FS1, however, the game drew just 175,000 viewers, marking the least-watched English-language version of the event yet.
The previous low was the 2019 MLS All-Star Game – against LaLiga giants Atletico Madrid at Orlando’s Exploria Stadium – which drew 182,000 on FS1.
It had been hoped that Mexican opposition would revive interest in the All-Star Game, which has been partially proven correct, however the FS1 figures will cause some concern.
Originally published by SportBusiness.