PUBG MOBILE has announced a collaboration with Liverpool Football Club, which will add branded outfits and items for players to unlock. This relationship is the first time PUBG MOBILE has collaborated directly with a football club. Players will have the opportunity to earn the free and exclusive in-game Liverpool FC gear through participating in and completing a series of classic mode games.
Drew Crisp, Senior Vice President, Digital, Liverpool FC, says: “In an increasingly digital world, we pride ourselves on being able to innovate and engage with our fans on the vast array of digital platforms they favour. With the realm of online gaming growing and evolving amongst our fans, PUBG MOBILE is the perfect platform to connect with them in a different but very relevant context – intertwining the world of online gaming and football through the power of games and play. This is a great opportunity for supporters to embrace their love of the club and interact with LFC on one of their favourite platforms, bringing together the physical interactive nature of football into the digital interactive world of gaming.”
“In PUBG MOBILE, teamwork is a core principle to those who seek to win,” says Vincent Wang, Head of PUBG MOBILE Publishing, Tencent Games. “In collaborating with Liverpool Football Club, a team renowned for their courageous camaraderie, we have found a perfect partner. As we continue to strengthen our current bonds and develop prominent partnerships with iconic industry leaders, we look forward to further integrating the world of football into PUBG MOBILE.”
Michael Rocha-Keys, CEO at EMW Global agency, which brokered the deal, adds: “PUBG MOBILE and Liverpool Football Club are two of the most exciting and successful brands in the world at present, and the innovative partnership they’ve formed together will be a landmark moment for the sports and mobile gaming industries.”
The collaboration between PUBG MOBILE and Liverpool FC is part of the new Version 1.6 update, bringing new content, game modes, and several exciting collaborations to the game.