Footballco is home to Goal, Spox and Voetbalzone and is backed by private equity firm TPG Capital.
The four-part series was inspired by Kia’s belief that movement inspires and will feature footballers, gamers, presenters and freestylers.
The first film in the collection focuses on former Arsenal and German international Josephine Henning. Henning, who is now an artist who specialised in creating live art during sports events and most recently has an exhibition of her work at the Sportmuseum in Cologne.
Other creators featured in the series include Spencer Owen, who discusses his journey as founder and CEO of Hashtag United, freestyler Lisa Zimouche, aka Lisa Freestyle, and Spanish YouTuber and presenter Cacho.
Footballco will publish all four films across Goal’s Instagram, Facebook and Twitter channels, focusing on fans in the UK, France, Spain, Germany, and Italy.
A fifth will follow, which comprises elements from the four individual films with narration from Josephine Henning.
James Lamon, SVP of content and creative at Footballco said: “Football is more than what happens on the pitch within 90 minutes and this series provides many great examples of how football inspires people – whether that’s creating your own football team or producing unique works of art.
“We’re glad that Kia chose Footballco to be involved throughout the process, from ideation and strategy to production and ultimately delivering this campaign through our platforms.”
This is the second time that Footballco and KIA have partnered. The pair combined at the end of 2020 for Kia’s ‘Charge Up’ campaign which focused on the automotive manufacturer’s sponsorship of the UEFA Europa League and featured stars including Patrice Evra and Xabi Alonso.
Kyungmi Lee, Head of global marketing communications at Kia said: “With our new brand and new purpose, we want to celebrate creativity and ideas.
“Through our collaboration with Footballco, we provide a platform to showcase some of the most innovative and influential creators in football.
“Each content in the series is a great example of how movement inspires, even in sports.”
