• ABOUT
  • GLOBAL NETWORK
  • EVENTS
  • INSIGHT
  • CONTACT
Menu
  • ABOUT
  • GLOBAL NETWORK
  • EVENTS
  • INSIGHT
  • CONTACT
img-0
Football, Connected
  • Clubs & Rightsholders
  • Commercial & Sponsorship
  • Finance & Regulation
  • Broadcasting & New Media
  • Performance
  • Stadia & Major Events
  • Social Responsibility
Menu
  • Clubs & Rightsholders
  • Commercial & Sponsorship
  • Finance & Regulation
  • Broadcasting & New Media
  • Performance
  • Stadia & Major Events
  • Social Responsibility
img-1
Football, Connected

HATTERS PROSTATE CANCER UK SHIRT SPONSORSHIP DONATION SUCCESS

December 1, 2021
|
Clubs & Rightsholders,Commercial & Sponsorship,Social Responsibility
“Mick, we are with you”. That was the message from Prostate Cancer UK after teaming up with Luton Town FC to become the official shirt sponsor of last Saturday’s Championship clash with Cardiff City.

Kenilworth Road, a ground once famously named as the Prostate Cancer UK Stadium, paid tribute to their legendary former striker Mick Harford at the end of a busy month of fundraising.

After the Hatters hero went public with news of his prostate cancer diagnosis, the club rallied to support him, and since the start of November 61 staffers, including first team manager Nathan Jones, have taken part in Prostate United, a fitness challenge that has united football clubs across the UK in the fight against the disease.

The challenge has seen the supercharged Luton team raise an incredible £9,400 with the overall figure for the third incarnation of the event soaring to over £71,000 so far.

To mark the final fixture of the month, the Hatters dedicated the main sponsorship space on their shirt to continue raising awareness of the most common cancer in men.

Prostate Cancer UK Director of Fundraising Nicola Tallet said: “For many years Luton Town and their wonderful supporters and staff have been a part of the Prostate Cancer UK family, from hosting matchday collections to our bike rides and walks. But there’s been so much more than that; they have been trailblazers in amplifying the message about prostate cancer – the most common cancer in men.

“From first team manager Nathan Jones and his first team staff to the club’s media department, ground staff and office workers, they, like us, stand alongside club legend Mick. We are honoured and grateful they are part of our team.”

Luton have worked closely with the leading men’s health charity for several years, holding a series of matchday collections and staff and supporters have taken part in the Football to Amsterdam bike ride and walked side by side with Sky Sports’ Jeff Stelling in his March for Men.

Back on March 24, 2015, the Hatters hosted Wycombe Wanderers in the newly-named Prostate Cancer UK Stadium, raising funds and awareness and drawing plaudits for their life-saving work.

Harford added: “I’ve been overwhelmed by the level of support I’ve had in recent months, and this latest gesture from the staff at the football club is amazing.

“Together with Nathan Jones, Gary Sweet and the board, I wanted to use my situation to help other people, and the most satisfying thing for me is to hear from so many Luton Town fans and football supporters in general who have been to get themselves checked.

“Thank you to everyone who is supporting Prostate United and, just as importantly, thank you to everyone who is getting the word out there. It’s so easy to do, and it saves lives.”

Luton Town CEO Gary Sweet, added: “When it was suggested we do something as a club to show our support for our hero, our colleague and our friend, Mick, the Prostate United challenge was the obvious choice. To then have 61 people sign up was overwhelming. It has enabled us to not only raise thousands of pounds, but more importantly, wider awareness of the disease among our supporters and the football family.”

This year, more than 300 staff members from more than 40 clubs including Wolves, Leeds United, Everton and Norwich have pledged to run or cycle every day, with the England national team also getting behind the challenge through elite physio, Steve Kemp. A handful of EFL and National League managers are also involved, including Rotherham boss Paul Warne, Hull City’s Grant McCann and Luton boss Jones and Southend United chief Kevin Maher.

RELATED ARTICLES

OFFICIAL STATEMENT | AGAINST RACISM

OFFICIAL STATEMENT | AGAINST RACISM

Ligue 1 Uber Eats

Ligue 1 Uber Eats seeks to increase exposure

Soccerment is official Data Analytics Partner of Soccerex

Soccerment is official Data Analytics Partner of Soccerex

img-5

Liverpool FC & CRC Thailand renew for a third term

SHARE ON

SOCCEREX INSIGHT PARTNERSHIPS

FIND OUT HOW TO GET INVOLVED IN SOCCEREX’S DIGITAL INSIGHT

Find out more

img-6

The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

img-7

Sign up today to receive the newsletter.

Subscribe now

SOCCEREX REPORTS

img-8

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.

Read the latest edition

img-9

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.

Read the latest edition

@SOCCEREX

img-10

Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Follow us on Twitter
img-11

Soccerex LLC
2333 Ponce de Leon Blvd
Suite 630
Coral Gables
Miami, FL 33134

The Soccerex Newsletter
Subscribe Now
Contact Us

Powered by Digital Host

  • ABOUT
  • GLOBAL NETWORK
  • EVENTS
  • INSIGHT
  • CONTACT
  • ABOUT
  • GLOBAL NETWORK
  • EVENTS
  • INSIGHT
  • CONTACT
img-12
Thank you for your interest in Soccerex. Please fill out the form below or email us at enquiries@soccerex.com
img-13
Thank you for your interest in Soccerex. Please fill out the form below or email us at enquiries@soccerex.com
Contact Form v2