As the most popular global media football platform with 85 million users per month, OneFootball gives the new generation of football fans non-stop news from their favourite teams and its fully personalised app is the top-rated sports app on Google Play and the App store. Via a bespoke technical interface, all CBF articles will now appear automatically and simultaneously on both the federation’s website and the OneFootball platform. CBF is the first national federation to join OneFootball, which already has content partnerships with some of the world’s leading clubs including Manchester City, Real Madrid, Leeds United, AS Monaco and Schalke 04.
Customised user experience
All Brazilian men’s, women’s and youth national team news, statistics and live scores will be available globally to ensure maximum reach and will incorporate the CBF logo to indicate that it is official content. Additionally, through close cooperation between CBF and OneFootball’s editorial teams, breaking news can be sent instantly by push notification to all app users or to segmented user groups – even exclusively to ‘Seleçao’ followers. This unique feature not only allows CBF to engage with fans in real time, but also ensures a high visibility of targeted news articles at users’ fingertips.
Douglas Lunardi, CBF Communications Director, said: “Football fans from all over the world are interested in Brazil’s national teams and news from the country, which exports players to the best clubs in the world.
“Our national competitions, like the Brasileirão and the Copa do Brasil, have more and more international viewers and the distribution of this content through OneFootball will strengthen this process.“
Lucas von Cranach, Founder and CEO, OneFootball, said: “Brazilian football is iconic and loved by millions of fans around the world and I’m thrilled OneFootball will now be working alongside the CBF to share original and exclusive content.
“The Brazil national team and CBF’s competitions feature some of the world’s most skilful players. Through our innovative partnership we will be keeping Seleçao fans up to date with breaking news alongside the latest scores and more.”
OneFootball’s goal is to fuel the world’s football obsession. Reaching 85m football fans worldwide every month, OneFootball is the most popular football media platform for the new generation of football fans. It is the only app with a fully personalised home stream for non-stop news of your favourite club and the only company to offer single live football matches in-app on a free and pay-per-view basis. In the spirit that football is more than just 90 minutes, OneFootball operates a 24-hour newsroom to provide fans across the world with the comprehensive football content they crave – from statistics and live scores of 200+ leagues and competitions worldwide to breaking news, highlight clips, live streaming, transfer rumours and features. Native integration from OneFootball’s network of over 300 independent content creators, clubs, federations and broadcasters adds an additional 25,000+ pieces of content per week. OneFootball is available in 12 languages and is the best rated sports app in the world, based on millions of App Store and Google Play reviews. Founded 13 years ago, the company has its headquarters in Berlin and regional offices in London, New York, Mexico City, Cairo, Istanbul, Singapore and Rio de Janeiro.
In December 2020, OneFootball acquired Dugout to reshape the football digital media landscape and form the world’s largest owned and operated digital football media business. The acquisition saw Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain, Real Madrid and Olympique de Marseille join OneFootball as shareholders.