The Terra Virtua platform will offer fans to own a digital collectable of their favourite ISL club and players. The collection as of now contains 27,500 team posters and 242,000 trading cards.
The digital collection includes all ISL clubs’ team posters and contain a “Titans Collection” of player trading cards of the biggest stars in Indian football.
Terra Virtua is the world’s first fully immersive social, digital collectibles platform and is one of the world’s leading creators and marketplaces using blockchain technology. It currently offers themed digital collectables across a range of popular movies, television shows and comic books.
Speaking on this release, an ISL spokesperson said, “We are excited to enter yet another first as we become India’s first sports league to have its digital collectables go live. I am sure this will engage the vast demographics of fans of the Hero Indian Super League and all its clubs and make them feel closer to the action.
“It has been our constant endeavor to connect with our audiences and keep up with trends that define the future of sport. This is a testament to ISL’s growing popularity across the younger generation and lays down the benchmark for the sports industry in India.”
Terra Virtua CEO and co-founder, Gary Bracey added: “This is an incredibly exciting moment for Indian football fans, who now have the chance to own an exclusive part of their club’s history. We’re delighted to be driving the digital transformation of sports fan engagement through digital collectables, bringing people even closer to their favourite teams.”