Following the conclusion of the 2021/22 season, the first of the new cycle, Hankook will celebrate ten years as a UEFA Europa League Sponsor; the first to reach such a milestone for the competition.

“On the occasion of the group stage draw today, I am absolutely delighted to see our long-standing and forward-thinking partner continue to support the UEFA Europa League and extend its sponsorship to the UEFA Europa Conference League” said Guy-Laurent Epstein, Marketing Director of UEFA.

“Hankook has been a valued partner of UEFA’s since 2012, showcasing some of the best activations and sponsored content in support of the UEFA Europa League. We are looking forward to collaborating further with Hankook in order to develop new ideas for the upcoming UEFA Europa League and UEFA Europa Conference League seasons.”

Sanghoon Lee, President of Hankook Tire Europe added: “Football is one of the most popular sports in the world and plays a central role in European countries.

“Both the sponsorship of the competitions and the partnership with UEFA are important elements of Hankook’s sports marketing strategy in the region.

“Introducing our second brand, Laufenn to UEFA club competitions will increase our relationship with UEFA to further enhance Hankook’s brand awareness and acceptance in the European market through our sponsorship of both competitions.”

Hankook Tire is one of four UEFA Europa League and UEFA Europa Conference League Official Partners which have signed an agreement ahead of the 2021/22 season, which kicks off on 16 September.

Originally published by fcbusiness.