The statement released by Gorilla regarding the deal states the following :
As the fastest growing players in their respective field, Paris Saint-Germain and Gorillas have a strong brand synergy and a common ambition to offer the best experience to their fans and to their communities around the world. Through this first global sport sponsorship, Gorillas plans to strengthen its footprint in Europe and to benefit from Paris Saint-Germain’s multi-million fan base across leading platforms.
The Gorillas brand will be present at the Parc des Princes all year round, and they will offer engaging content with a roster of world-class sports talent and unique experiences to its communities. This partnership will kick off in the iconic Parc des Princes stadium on Saturday, November 20th, on the occasion of the game between FC Nantes and Paris Saint-Germain.
Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain announced “We are delighted to welcome Gorillas to the Paris Saint-Germain partner family. Both of our respective brands have developed a strong lifestyle footprint with the aim of positively impacting the experiences of our communities and audiences. We are looking forward to working closely with Gorillas and innovating together at a fast pace.”
Ugur Samut, Co-founder and Chairman of the Board at Gorillas said “It is a great honor for our first global sport sponsorship to support one of the most successful football teams in Europe with whom we share many key values such as boldness, authenticity and team spirit. Gorillas’ brand DNA is at the intersection of sport and lifestyle, making this partnership with a true love brand like Paris Saint-Germain an incredible fit.”