Amsterdam

AMSTERDAM
WELCOMES THE
FOOTBALL WORLD

Venue
Johan Cruijff ArenA
Date
11-13th May 2026

Amsterdam, full of football innovation and rich history, will provide the perfect backdrop for Soccerex Europe 2026. The renowned Johan Cruijff ArenA, an international leader in sustainability and fan experience, will be the ideal venue for an event that will celebrate and shape the future of the beautiful game.

Scheduled Event

Day 0

11th May

VIP Reception Evening
Time
6:00 PM onwards
Venue
The Johan Cruijff ArenA
Highlights
VIP Reception to be held on the pitch at Johan Cruijff ArenA with dressing room tour
Day 1

12th May

Event Day 1
Time
8:00 AM onwards
Venue
The Johan Cruijff ArenA
Highlights
Social evening
Day 2

13th May

Event Day 2
Time
9:00 AM onwards
Venue
The Johan Cruijff ArenA
Highlights
First panel at 10am
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What Is Soccerex Europe?

Soccerex Europe is the premier global event for football’s commercial and strategic
community.

A two-day convergence of high-impact content, executive networking, brand activations,
and industry insight at the iconic Johan Cruyff Arena.

From thought-leadership sessions and forward-thinking panel discussions, to curated
networking experiences and international exhibitor showcases, Soccerex Europe unites the
leaders powering the sport’s evolution.

Why Attend?

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Unrivalled Content

Hear from global decision-makers across clubs, leagues, federations, and brands.
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Strategic Networking

Build relationships with the people shaping the commercial and operational landscape.
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Exhibitor Floor & Activations

Discover innovation and build partnerships with leading solution providers.
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Social Events & VIP Experiences

Connect in informal settings, from happy hours to curated evening programmes.
Event Highlights

Two Days of Insightful Football Business Content

Expect cutting-edge discussions on:

Commercial growth & sponsorship
Governance & strategy
Technology in football
Fan engagement & media innovation
Infrastructure and stadia development
Performance & medical advances.
Talent pathways and academy focuses.
Women’s Football
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Featured Partners & Sponsors

Soccerex Europe is proud to collaborate with organisations that share our vision for growth, innovation, and global reach.

Past Speakers

Javier Tebas

Javier Tebas

President - LALIGA

Dani

Dani

Former AFC Ajax and Portugal International

Demy de Zeeuw

Demy de Zeeuw

Founder - 433 (Former Ajax International)

Sebastien Bassong

Sebastien Bassong

Former Premier League Player & Performance Coach

Nicola Legrottaglie

Nicola Legrottaglie

Former Italian International & Coach

Paul Barber OBE

Paul Barber OBE

Chief Executive and Deputy Chairman, Brighton & Hove Albion FC

Gijs de Jong

Gijs de Jong

General Secretary, Royal Netherlands Football Association

Sarah Guilfoyle

Sarah Guilfoyle

Managing Director, Wigan Athletic FC

Mark Miles

Mark Miles

Managing Director, West Bromwich Albion FC

Peter Ridsdale

Peter Ridsdale

CEO, Preston North End FC

Andy Scoulding

Andy Scoulding

Head of Loans & Pathways, Tottenham Hotspur

Rini De Groot

Rini De Groot

Head of Scouting, PSV

Luke Wilson

Luke Wilson

Chief Commercial Officer, Millwall FC

Rob Pilgrim

Rob Pilgrim

Head of Sport, YouTube EMEA

Rob Pilgrim

Tim Edwards

Sports Partnerships Lead, TikTok

Marlo Sweatman

Misha Sher

Head of Football, WPP

Maurits Schön

Maurits Schön

Managing Director & COO, OneFootball

Fabio Sá

Fabio Sá

EVP Global Business, Minute Media

Alex Giacon

Alex Giacon

SVP Global Strategic Partnerships, Minute Media

Richard Allen

Richard Allen

High Performance Specialist, FIFA

Steve Feekins

Steve Feekins

Audience Growth Strategist, FIFA

Vincent Gouttebarge

Vincent Gouttebarge

Chief Medical Officer, FIFPRO

Hidde Salverda

Hidde Salverda

COO, Johan Cruijff ArenA

Luc Mureau

Luc Mureau

Innovation Manager, Johan Cruijff ArenA

Gallery

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Register Now

Secure your place at the heart of the football business calendar.

Early Bird Tickets Available | Limited Exhibitor Space

Exhibitors

Organisations in attendance

Connect. Learn. Innovate.

Watch the official Soccerex Europe 2026 promo to see what awaits in Amsterdam.